Limited Too makes a comeback

New York – In a consumer culture obsessed with nostalgic “throwbacks,” a retail brand from the not-too-distant past is coming back. Specialty apparel brand Limited Too, which was consolidated into the Justice banner by then-parent company Tween Brands in 2009, is making a return.



Brand management company Bluestar Alliance LLC is bringing back the Limited Too brand. In addition to stand-alone stores, stores-within-stores and e-commerce sales, Limited Too merchandise will also be sold through partnerships with other department stores.



"Limited Too is a girl's market leader with a solid foundation of brand loyalty," said Ralph Gindi, COO of Bluestar Alliance. "Over the years Limited Too has brought fun and joy to children's fashion shopping experiences and holds a special place with the millennial moms who are now having children of their own."