Market6 releases retailer/supplier collaboration suite

BY Dan Berthiaume

Deerfield, Ill. — Market6, a provider of Web-based retail analytic applications, is introducing Market6 Vantage, a suite of retail analytic applications that automate and simplify joint business planning and retailer/supplier collaboration. Vantage is designed to enable retailers and their suppliers to streamline their collaboration efforts to build and execute more effective and profitable shopper-centric merchandising plans.

With built-in demand driven forecasts, simulation models, and expected/actual analysis, Market6 Vantage is designed to give retailers and suppliers smarter, forward-looking insights to drive more accurate planning and execution. Market6 Vantage provides a common platform of integrated merchandising, shopper, market and operational data, and establishes a set of analytic-enriched measures and assessments as the basis for ongoing collaboration. Vantage’s modules for historical analysis, future planning and execution tracking let users connect planning to execution, identify data-driven performance insights in real-time, and spot opportunities to fix problems.

“Strategic planning and execution with suppliers allows retailers to better serve their target shopper and drive increased sales and gross profits,” said Jim Kelly, CEO of Market6. “Until now the strategic joint planning and execution process has been too resource and time intensive to implement widely. Vantage automates the preparation and on-going maintenance of joint plans, simplifies the collaboration process, and gives trading partners a single view of the actions against a plan to drive improved results.”


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