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NetSuite, ChannelAdvisor integrate automated online selling technology

BY Dan Berthiaume

San Mateo, Calif. – NetSuite Inc. has released an integrated solution with ChannelAdvisor. The ChannelAdvisor SuiteApp, built on NetSuite’s SuiteCloud Development Platform by ChannelAdvisor, offers native bi-directional integration with NetSuite cloud ERP, allowing retailers such as AvidMax Outfitters and Pro Audio & Lighting to streamline product and order data exchange between NetSuite and ChannelAdvisor; to help grow sales across online marketplaces such as Amazon, eBay, Sears, Newegg, Rakuten.com; and shopping and digital marketing channels such as paid search and comparison shopping engines.

AvidMax Outfitters, a retailer of outdoor gear based in Centennial, Colorado, has improved its scalability and control since replacing a custom-built third-party integration solution it had in place to connect the two platforms with the ChannelAdvisor SuiteApp. Since going live with the SuiteApp in April 2014, AvidMax has been able to efficiently manage the marketplace postings of about 10,000 SKUs by automating the bi-directional exchange of product and order data between NetSuite and ChannelAdvisor for Amazon, eBay, Rakuten.com Shopping, Sears and Newegg marketplaces in the U.S., as well as eBay sites for the U.K. and Australia. Together, ChannelAdvisor and NetSuite supply a “very powerful system” that automates key processes and enables scalable growth across multiple marketplaces, according to Cory Anderson, AvidMax general manager.

“The ChannelAdvisor/NetSuite SuiteApp utilizes a lot more functionality on the ChannelAdvisor side and ties in very well with NetSuite,” said Cory Anderson, general manager of AvidMax. “It’s a very seamless process so we really don’t need to think about it too much. The biggest benefits are better data accuracy and tremendous time savings.”

Pro Audio & Lighting, a retailer of sound and lighting equipment, is saving between two and four hours a day in processing orders from EBay and Amazon in the U.S. and Canada with the ChannelAdvisor SuiteApp compared to its previous manual processes. The joint solution from NetSuite and ChannelAdvisor has been instrumental in enabling Pro Audio & Lighting, based outside Detroit, to significantly grow its business through Amazon and eBay, with the number of eBay feedback comments increasing from 1,000 to more than 10,000 since 2011.

“The time savings and accuracy of data we get with NetSuite and ChannelAdvisor have been outstanding,” said David Brown, system administrator for Pro Audio & Lighting. “The new connector has made the integration super slick. We’re much faster getting new products on the marketplaces because we only have to enter information in NetSuite and flip the switch.”

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