New name for apparel retailer

BY Marianne Wilson

The women’s clothing and accessories brand Boston Proper has changed its name.

The Florida-based company will now be called Beyond Proper by Boston Proper. Sheryl Clark, president, explained the reasoning behind the change in a letter posted on the company’s site and social media platforms.

“We’re not from Boston,” Clark wrote. “Never have been, and we knew it was time for a name that fully embodies our beloved brand.”

Clark assured customers that the new name does not signify any change in strategy or re-branding.

“We’re not turning our backs on years of loyalty, memories and stories that made us who we are,” she wrote. “Beyond Proper by Boston Proper is a brand dedicated to making curated fashion accessible and wearable for real women at any age. We believe in shaking up the status quo, going beyond what’s expected and never settling. This name better defines those beliefs.”

The decision is timely in the wake of current events, Clark added.

“With the changing retail landscape, the need for brand authenticity and the global women’s movement that is upon us, we knew the timing couldn’t be better for this evolution,” she said.

Boston Proper began as a catalog-based company in 1992 and expanded into e-commerce. In 2016, it was acquired by private equity firm Brentwood Associates from Chico’s FAS.


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CSA Regulatory Wrap-Up

Regulatory Wrap-Up: Insider’s guide to retail-related legislative developments

BY CSA Staff


Maine: Governor LePage is supporting a bill to scale back the scheduled increases in the state’s minimum wage law that passed by ballot initiative in 2016. The proposal would reduce the 2018 wage from $10/hr to $9.50/hr and allow for increases to $11/hr by 2021 instead of the previously approved $12/hr. It would also eliminate the cost-of-living adjustment and establish a training wage. The proposal faces an uphill climb in the state legislature.

Massachusetts: The Joint Labor and Workforce Development Committee heard testimony earlier this week on the merits of proposed ballot initiatives that would mandate paid leave as well as raise the state minimum wage to $15/hr. The legislature could adopt the initiatives as proposed but if it does not or passes legislation that is in anyway different from the proposed initiative, activists could still proceed to the ballot.

Rhode Island: Activists that successfully won a 2017 minimum wage increase to $10.50/hr by 2019 are again pushing legislation – this time increasing the state’s wage level further to $15/hr.

Utah: The Democratic sponsor who annually, and unsuccessfully, introduces legislation to raise the minimum wage to $15/hr is now sponsoring a bill that would require a more nominal increase to $12/hr. Also included in the proposal is an increase in the cash wage to at least $3.25/hr, up from the current $2.13/hr. Due to strong Republican majorities in both chambers, a wage increase is unlikely to pass at this time, but the inclusion of potential changes to the cash wage for tipped employees is a notable development.

Washington: A house committee heard industry testimony in support of a law that would allow younger workers or those out of work more than five years to be paid 75% of the state minimum wage for a limited period of time after hiring.

Redwood City, CA: The city council concluded a series of public workshops on legislation to increase the city’s minimum wage to $15/hr by 2019. Current state law calls for a longer escalation to $15/hr by 2022. Several cities in the Bay Area and Silicon Valley are considering, or have already enacted, similar mandates. The bill will be voted on during the March 26 council meeting.

St. Paul, MN: During an annual “Meet the Mayors” address to both the Minneapolis and St. Paul chambers of commerce and other business leaders, Mayor Melvin Carter reiterated his intent to pursue a $15/hr minimum wage ordinance similar to the current law in Minneapolis.

Paid Leave

Maryland: Senate Democrats have indicated support for a bill that would delay implementation of the recently passed paid leave law but house Democrats are reluctant to revisit the issue. Progress on a delay bill is unlikely prior to the law going into effect Feb. 11.


Georgia: An economic nexus bill that passed the house but stalled in the senate last year, advanced through the Senate Finance Committee this week. The committee vote suggests more momentum in light of the U.S. Supreme Court decision to review the nexus standards of a similar South Dakota law. The bill would require remote sellers with annual retail sales exceeding $250,000 into the state, or at least 200 in-state transactions, to either collect and remit sales tax or report the tax information.

Soda Taxes

Philadelphia, PA: The state Supreme Court agreed to take up the industry-backed appeal of their case to overturn the city’s 1.75 cents per ounce tax on sugary beverages. The case has lost twice in lower courts since the law went into effect in 2017.

San Francisco, CA: The city has been granted en banc review of their appeal of the 9th Circuit decision which invalidated a 2015 law mandating health warning labels on some soda advertisements. The rare session in front of an eleven judge panel is only granted in roughly twenty cases per year.

Retail Crime

Tennessee: Sen. Richard Briggs introduced legislation establishing penalties for pawn shops and other second-hand stores that do not comply with the gift card database law that passed in 2017 that requires them to input gift card sales into a database for use by law enforcement. Criminals and drug addicts are known to return stolen merchandise to a store in exchange for a gift card which is then sold to a third-party seller such as a pawn shop for cash.

Menu Labeling

Philadelphia, PA: The city council is considering legislation to mandate that chain restaurants include a warning label beside items on their menu that have high sodium content, defined as 2,300 milligrams. Industry representatives continue to negotiate language and the bill now excludes delivery and limited time offerings.

Labor Policy

NLRB: The National Labor Relations Board extended the deadline to March 19 for responses to the Request for Information on the agency’s review of the 2014 ambush election rule.

Labor Activism

Fight for $15: Marking the 50th anniversary of the famous Memphis sanitation workers’ strike, Fight for $15 will hold protests at QSRs in “two dozen southern cities” on Feb. 12. While QSRs appear to be the initial targets, other restaurants and retail locations could also experience protests and disruptions as well.

Key Takeaways

• The announcement this week that Amazon, JP Morgan Chase and Berkshire Hathaway are forming a healthcare company to lower healthcare costs for their employees could be a game changer. They intend to leverage their internal technical expertise and take custody of the administration of their self-insured plans instead of outsourcing it to third-party plan managers as most companies do. Sharing resources, they intend to cut out significant amounts of red tape with regard to new models for payment and plan delivery and increase price transparency. Amazon’s involvement should be of particular note to retailers as they look to broaden their competitive advantage over traditional retailers and increasingly, grocery and restaurant operators.

• The upcoming Feb. 12 Fight for $15 protests across the Southeast will likely fail to capture significant national media but may earn meaningful attention in local protest markets. Because they are commemorating the labor strike that ultimately took Martin Luther King to Memphis, it is a natural backdrop to the SEIU’s effort to combine the income inequality and social justice narratives into one campaign – just as they did in 1968.

Legislature Status for Week of 2/5/18
• The United States Senate is in session this week
• The United States House is in session this week
• Forty-one state legislatures are meeting actively this week:
o AL, AK, AZ, CA, CO, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, MA, MD, ME, MI, MO, MS, NC, NE, NH, NJ, NM, NY, OH, OK, OR, PA, RI, SC, SD, TN, UT, VA, VT, WA, WI, WV


Check out our Working Lunch podcast each week that includes further analysis into these legislative issues, policy, politics and much more. You can find Working Lunch on the Nation’s Restaurant News website, or by clicking here, and when you download the podcast and subscribe on iTunes here.

The Regulatory Wrap-Up is presented by Align Public Strategies. Click here to learn how Align can provide your brand with the counsel and insight you need to navigate the policy and political issues impacting retail.


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Check out Amazon’s Alexa Super Bowl commercial

BY Deena M. Amato-McCoy

Amazon has enlisted an eclectic mix of celebrities — including founder Jeff Bezos — to star in its Super Bowl commercial for virtual-assistant Alexa.

The 90-second ad, which will run in the 4th quarter of the game, imagines a scenario where Alexa has lost her voice. The company recruits some famous folks, including famed chef Gordon Ramsay, rapper Cardi B, and actors Rebel Wilson and Sir Anthony Hopkins, to fill in for her. Things don’t go very well.

Amazon will also air a 60-second spot for Amazon Studios’ new dramatic series, “Tom Clancy’s Jack Ryan,” which will launch over Labor Day. It’s the first time Amazon has promoted Prime Video on television.

According to a report in Variety, NBC is charging $5 million for a 30-second ad during the Super Bowl broadcast.


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Do you think retail brands should steer clear of taking a stance on social and political issues?