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New name for grocery wholesale retailer

BY Marianne Wilson

Cash&Carry Smart Foodservice is rebranding itself.

The company is changing its name to Smart Foodservice Warehouse Stores. The retailer said the new name is designed to allow it to better communicate its mission of selling quality ingredients and restaurant supplies in a simple, convenient warehouse format.

“The updated name better reflects our mission and provides a much clearer message to current and future customers about the products and services we offer,” said Derek Jones, president, Smart Foodservice Warehouse Stores and executive VP, Smart & Final.

Since 1955, Smart Foodservice has been selling foodservice supplies to businesses, non-profit organizations and households. It will continue to utilize the day-to-day business model and add warehouse stores across its markets. This approach will not only better emphasize the go-to market strategy, the company said, but will also offer restaurants and businesses the same competitive advantage that is available to some of the largest foodservice operators.

Headquartered near Portland, Oregon, Smart Foodservice is a subsidiary of Smart & Final Stores, and has operated throughout the Northwest for more than 60 years. The division currently has 63 warehouse-format stores located in Washington, Oregon, California, Idaho, Montana, Nevada and Utah.

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