News

Nordstrom gets more inclusive size-wise

BY Marianne Wilson

Nordstrom wants to make its shopping experience more inclusive for everybody — and every body.

The department store retailer announced it is expanding its extended sizing initiative to 30 stores, with 100 brands producing extended sizes –more zeros, 2’s, 14’s, 16’s and 18’s — across multiple categories, including denim, dresses, swimwear, activewear and lingerie. New signage highlights the extended sizes in the participating stores.

“Style and fashion apply to everyone,” said Tricia Smith, Nordstrom executive VP and general merchandise manager for women’s apparel. “We don’t view being size inclusive any differently that the need to be more inclusive across the board — whether it’s ethnicity, size or body type.”

The sizing initiative launched at Nordstrom Century City in Los Angeles in October 2017, with participation primarily coming from denim brands including Topshop, Rag & Bone and Madewell. For holiday 2017, Nordstrom launched the initiative online with 40 brands making extended sizes.

Nordstrom noted it is not eliminating its existing plus-size or petite departments, but instead is working toward filling the gaps in sizes and integrating all sizes together for a more size-inclusive shopping experience.

“The industry really needed a retailer to be the voice of customers and ask for more sizes,” Smith said. “We’re thrilled more and more brands are extending their offerings to this population of stylish women who were previously missed. We remain focused, inspired and committed to inclusivity and having more sizes available to serve customers.”

Nordstrom is further expanding the extended sizes initiative for the upcoming Anniversary Sale (beginning July 20,) with many of its own private label brands making up to size 24. For fall 2018, a broader range of size-inclusive mannequins designed exclusively for Nordstrom will be rolled out in the 30 stores to help create a size inclusive shopping experience. The retailer will also be working on expanding the range of sizes available from its European brand partners.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

What impact do you expect the new tariffs on imports will have on the economy?
CSA Regulatory Wrap-Up
News

Insiders’ guide to retail-related legislative developments – May 14

BY CSA Staff

Wages

Connecticut – A last-minute effort to pass compromise legislation increasing the minimum wage to $12.10, instead of the proposed $15/hr, failed to pass either chamber before the legislature adjourned for the year.

Vermont – The house passed a bill to increase the state’s minimum wage to $15/hr by 2024. In February, the senate passed a similar bill with a shorter transition, increasing to $15/hr by 2022. The house bill will need to be approved by the senate in its current form or it could be amended into a compromise bill in a conference committee. The governor has stated he is likely to veto the increase.

Paid Leave

New Jersey – Following the passage of the statewide sick leave law, a senate committee advanced a bill expanding the state’s existing paid family leave law. The bill would increase the amount of time provided to care for a newborn from six to twelve weeks and increase the pay workers receive during that time. The bill would also lower the compliance threshold to cover businesses that employ 30 workers, down from the current standard of 50.

Vermont – The senate passed a paid leave bill similar to a previously-passed house bill. The senate bill allows twelve weeks for parental leave and up to six weeks for care for a sick relative. The program is funded by employees through a 0.136 percent payroll tax on the first $150,000 earned. The bill will need to be conferenced with the house-passed legislation in order to advance to the governor. He has threatened to veto the bill citing his previous pledge not to raise taxes. It does not appear that the legislature would have enough votes to override a potential veto.

Scheduling

Chicago, IL – Labor interests and several city aldermen renewed their push for the proposed citywide “fair work week” ordinance that has, to date, failed to move forward. The group released a survey highlighting employer scheduling practices that they deem detrimental. Such practices include “on call” scheduling and a lack of advanced notice of schedules.

Joint Employer

NLRB – According to the recently-released Trump Administration’s spring agenda, the NLRB is considering clarifying its position on the joint employer issue through the rulemaking process. Going back to 2015 when the Obama-era Board overturned the long-standing joint employer precedent, employers have called for greater clarity and hoped for either the Board or Congress to establish guardrails, clearly defining what constitutes a joint employer relationship. The rulemaking process, which could stretch over a year, would provide that opportunity. The Board has not established a timeline to act but listed this as a “long term action.”

Labor Policy

U.S. Senate – Senator Bernie Sanders has introduced legislation that, if passed, would significantly strengthen labor’s leverage in the workplace. Among other actions, the bill would codify a recent California court decision regarding a new three-part test relating to the definition of an independent contractor. The bill would also preempt state right to work laws and implement a “card check” union voting system. While there is no chance this bill advances in this Congress, it will serve to rally labor interests as the midterm elections approach.

Labor Department – Also included in the recently-released Trump Administration’s spring agenda was an indication that there will be a delay in the issuance of the Labor Department’s new overtime regulation to sometime in early 2019. While there is no cause for concern at this juncture, future delays may present considerable challenges. The Labor Department also intends to issue a rule proposal which will update the regular rate requirements under the FLSA sometime in the fall of 2018. Finally, the agency has announced that it intends to issue a proposed rule on tip pooling by August 2018. It intends to use this new proposed rule to withdraw the controversial Obama-era tip pooling rule and to clarify a recently enacted provision in Congress’s budget bill.

Labor Department – A top Trump ally, former chief counsel to the Trump transition team, was named to the influential post of principal deputy assistant secretary for policy. He now leads the office charged with counseling Labor Secretary Acosta on policy developments and overseeing the crafting of regulations across the department.

New Jersey – The state legislature is considering a bill that would nullify aspects of non-compete agreements for certain types of workers. The bill is in the early stages of the legislative process in the general assembly. There has been a growing interest by federal and state lawmakers to regulate non-compete or no-poach agreements.

New York City, NY – Mayor de Blasio signed the New York City Sexual Harassment Act, which is a slate of bills including a mandate that employers with fifteen or more employees provide city-approved sexual harassment prevention training.

Taxes

Georgia – The governor signed into law a bill that expands sales tax collection obligations to sellers with more than $250,000 in sales or more than 200 sales into the state.

Soda Taxes

Pennsylvania – A house committee advanced legislation that would preempt local governments from implementing any taxes on sugar-sweetened beverages. The full house may take action in the coming weeks. In related news, the litigation against the Philadelphia law which went into effect Jan. 2017 is slated to be heard in the state supreme court next week.

Menu Labeling

California – This week, a superior court judge finalized a ruling in a long-running case against coffee sellers who do not display cancer-warning signs in compliance with the state’s Proposition 65 law. The judge ruled that coffee sellers failed to show that the risks from consuming potentially carcinogenic chemicals in coffee are offset by the health benefits associated with drinking the caffeinated beverage. This opens the door for potential settlements that could include a reformulation of the product to remove the chemicals in question, fines and/or agreements by sellers to post appropriate in-store signage.

Key Takeaways

• A handful of states held primary elections last week. Overall, “establishment” Republicans prevailed in the party’s primary elections. In Indiana, an “outsider” won the nomination in their U.S. Senate contest; however, he served in the Indiana legislature which hardly meets the “outsider” definition by today’s standard. The national party has to be excited that, at least in these early primary states, they’ll be fielding more centrist (traditionally considered electable) candidates on the general election ballot.

• A handful of states held primary elections last week. Overall, “establishment” Republicans prevailed in the party’s primary elections. In Indiana, an “outsider” won the nomination in their U.S. Senate contest; however, he served in the Indiana legislature which hardly meets the “outsider” definition by today’s standard. The national party has to be excited that, at least in these early primary states, they’ll be fielding more centrist (traditionally considered electable) candidates on the general election ballot.

• At a time when Trump appointees are finally being confirmed and rolling up their sleeves at federal agencies, many are moving into overdrive as it relates to labor regulations. Expect the next year to be active at the federal agency level, particularly at the Labor Department and the NLRB, as the administration attempts to promulgate new rules and regulations before the end of the President’s first term.

• As the conversation in DC around no-poach and non-compete agreements continues, more states could pick up the issue. It’s unlikely that New Jersey will be the last state to dive into this space and employers should stay engaged in the state level conversations on this issue.

Legislature Status for Week of 5/14/18

• The United States Senate is in session this week ;

• The United States House is in session this week;

• Thirteen state legislatures are meeting actively this week:
CA, DE, IL, IN, LA, MA, MI, MN, MO, NJ, OH, NY, RI

Podcast

Check out our Working Lunch podcast each week that includes further analysis into these legislative issues, policy, politics and much more. You can find Working Lunch on the Nation’s Restaurant News website, or by clicking here, and when you download the podcast and subscribe on iTunes here.

 

The Regulatory Wrap-Up is presented by Align Public Strategies. Click here to learn how Align can provide your brand with the counsel and insight you need to navigate the policy and political issues impacting retail.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

What impact do you expect the new tariffs on imports will have on the economy?
Press ECS to exit
Zoom
News

Best Buy’s new branding puts emphasis on employees, experience over products

BY Marianne Wilson

Best Buy has updated its logo for the first time in nearly 30 years.

The logo is part of a new marketing strategy that celebrates Best Buy’s new tag line “Let’s talk about what’s possible.” The creative elements of the campaign include updated colors, photography and “conversational language,” with a goal of highlighting the retailer’s culture, expertise and employees.

The new logo is more modern and easier to read. The words “Best Buy” still appears in bold, black font, but now reside outside of the chain’s signature yellow tag, which serves as graphic punctuation and a visual connection to its history.

“The updated logo is true to our heritage, but it’s really cleaned up,” Best Buy chief marketing officer Whit Alexander said. “It’s an evolution toward the future, and we’re really excited about that.”

The logo already appears on BestBuy.com and in digital ads and TV commercials. It will be rolled out to employee uniforms, shopping bags and signage.

In addition, the retailer will debut new TV commercials and digital videos on May 13. The commercials focus on the Best Buy shopping experience, not just the products, and highlight the Blue Shirt’s (employees) role as a “friend” who helps customers solve their needs and discover what’s possible with technology.

“The ads focus on the conversations between our Blue Shirts and our customers,” the company stated. “The products are the payoff at the end.”

The ads were shot in black and white, with the only color being the bright blue of the Best Buy employee’s shirt. The products were shot against a bold, blue background.

“We have a great story to tell,” Whit said. “The core of what differentiates Best Buy vs. everyone else — and makes us awesome for customers — is that we understand your unique needs and how tech can enhance your life.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

What impact do you expect the new tariffs on imports will have on the economy?