Online giant extending brick-and-mortar footprint

BY Marianne Wilson

Online giant extending brick-and-mortar footprint.

Amazon is taking its bookstore concept to the San Francisco Bay Area, which has a reputation for supporting independent bookstores.

The company will open a bookstore at Broadway Plaza, an open-air center in Walnut Creek, California, reported the San Francisco Gate. Although no opening date was given, but Amazon is in the process of staffing up the store.

The first Amazon Books opened in November 2015, in University Village. It has since opened two additional locations, at Washington Square, Portland, Oregon, and Westfied UTC, San Diego.

More stores are in the works. Coming soon are locations at Garden State Plaza, Paramus, New Jersey, and Shops at Columbus Circle, New York City. In addition, Amazon plans to open stores in Chicago and the greater Boston area (two locations).

Amazon Books resembles a traditional bookstore, but uses online data to determine which titles to stock.


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