Overstock outfits a partnership with HGTV

8/11/2015

Overstock.com is embarking on a promotion that promises to wow many of its core shoppers, as well as avid viewers of home and garden shows.


The retailer is partnering with HGTV to furnish a home as part of the annual HGTV Urban Oasis 2015 giveaway. This year's home is an approximately 1,300-square-foot bungalow located in the heart of trendy artistic enclave Asheville, N.C. (as shown above).


"Overstock is excited to work with HGTV and align with a destination like Asheville," said company president Stormy Simon. "We can't wait to see our products, from spoons to sunglasses, and evenkayaks all in one home. Consumers already think of us for home, but this is an opportunity to showcase that we are all things lifestyle."


Overstock.com provided furniture, home decor, sporting goods, clothing and accessories, contributing to a grand prize package valued at more than $500,000 that will be awarded this fall.


HGTV Urban Oasis 2015 designer Brian Patrick Flynn utilized the open-concept floorplan that features two bedrooms and two baths, incorporating the furnishings and decor to accommodate an indoor living space that extends outdoors.


Customers interested in purchasing items seen in the home can shop the entire collection on Overstock.com. The retailer also plans to curate several events in specific design styles to help customers find their own style.


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