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Petco broadens pet service offerings

BY Marianne Wilson

Petco is delving deeper into pet medical care with the expansion of in-store veterinary services.

The pet supplies and services retailer has opened in-store veterinary hospitals in its stores in Menifee, California, and Highland Village, Texas. Petco opened its first veterinary hospital in October 2017, in Aldine, Texas. It is operated by Thrive Affordable Vet Care, which will also operate the hospital in California. The facility in Texas will be operated by The Pet Vet.

The Pet Vet hospital will offer full-service medical and urgent care seven days a week, spay and neuter, full in-house diagnostic laboratory equipment, advanced ultrasounds, dentistry and more. The Thrive facilities offer a large suite of services as well.

“While pet health and wellness are increasingly important to pet parents, navigating veterinary services in particular can be confusing and overwhelming,” Petco CEO Brad Weston said at the opening of Petco’s first in-store veterinary hospital. “Understanding what pets need at each stage of life, what constitutes routine care, urgent or specialty care, and when to seek veterinary expertise are common challenges pet parents face. By expanding our in-store veterinary services, Petco’s veterinary professionals can help pet parents through every step of their pets’ health and wellness needs, all in one convenient location.”

In addition, Petco will also celebrate the grand opening of a new store in Reisterstown, Md., this month.

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Retailer’s new ad doubles as pregnancy test

BY Marianne Wilson

Home furnishing giant Ikea’s new magazine ad has an unusual extra.

The advertisement, which is running in a Swedish women’s magazine, includes a modified pregnancy test strip. It invites women to dab urine on the strip and then wait a couple of minutes. If the results are positive, a 50% discount offer for a crib is revealed on the ad (for members of Ikea’s loyalty program).

“Peeing on this ad may change your life,” reads the ad, which showcases the retailer’s Sundvik crib. “If you are expecting, you will get a surprise right here in the ad.”

The news of the ad was first reported in the U.S. by Adweek

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Circuit City plots retail comeback—online and brick-and-mortar

BY CSA Staff

Circuit City has revealed its relaunch plans.

The once-bankrupt consumer electronics retailer will return to the scene on Feb. 15, starting with the launch of an “experiential website supported by IBM Watson’s AI commerce platform, CEO Ronny Shmoel said at the Consumer Electronics Show in Las Vegas, reported consumer electronics website Twice.com. The retailer will eventually expand to open kiosks, in-store shops and eventually its own showrooms, according to the report.

Circuit City has hired national integration service Skinny IT to provide home installations, and has contracted with Taylored Group to design experiential showrooms that mirror the website and range from 8,000-10,000 sq. ft., the report said.

Circuit City filed for bankruptcy in 2008, after which it closed its stores and attempted to operate strictly online. But it went out of business in 2012. New York area retail vet Shmoel acquired the brand, domain and associated trademarks in fall 2015 from IT supplier Systemax, which had bought them in a bankruptcy auction.

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