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Report: Fake Bieber CDs ‘droplifted’ into stores | Chain Store Age
Report: Fake Bieber CDs ‘droplifted’ into stores Los Angeles – An electronic musician reportedly planted 5,000 copies of his own CD inside fake copies of the Justin Bieber “Believe” CD in retailers including Best Buy, Target and Wal-Mart on April 1. According to the Associated Press, the musician, Paz Dylan, said he saw the stunt as more of a performance art piece than an April Fools’ Day prank. The CDs are contained inside exact duplicates of the “Believe” packaging, including the bar code, which scans properly at checkout. The interior artwork and album inside are from Paz, however. This is at least the second high-profile prank to hit the Los Angeles retail industry this year. In February, comedian Nathan Fielder briefly opened a parody Starbucks store called “Dumb Starbucks” as a gag for his cable TV show.
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