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Russian retailer DIXY selects Revionics for price optimization

BY Katherine Boccaccio

Austin, Texas — Merchandise optimization solution-provider Revionics said that it has entered into a multi-year agreement with DIXY Group, one of Russia’s largest national retail operators in the food retail market, to provide Revionics price optimization solution to the company’s DIXY Neighborhood Stores, which includes 1,580 retail stores.

DIXY Neighborhood Stores wanted to take a more shopper-centric, data-driven approach to its price management process. The solution will allow the chain to ensure merchandise is properly priced; drive shopper demand and behavior; and increase merchant efficiencies and provide a consistent customer experience through automation.

“As the third largest grocer in the market, it was paramount that we chose a partner with proven capabilities and results. Revionics’ unique price recommendation transparency and user-friendly interface will speed adoption and value,” said Danny Perekalsky, marketing director at DIXY Retail Group.

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