Specialty sporting goods retailer wages war on poor IT performance

Goruck, a specialty digital retailer of military-grade sporting and outdoor goods, was founded by a former Green Beret and doesn’t have “quit” in its vocabulary.



So when the Jacksonville, Florida-based company faced problems resulting from an outdated e-commerce infrastructure, it charged ahead with help from online retail solutions provider Mozu. Goruck had outgrown its old solution and was searching for an e-commerce platform to help improve issues such as page load times that averaged 10 seconds, and a mobile experience that relied on unscalable shortcuts. Everything on the site was hard-coded, and even the smallest update required an IT resource.



After integrating with the Mozu platform, Goruck has seen a dramatic 65% increase in mobile conversions. The retailer has also grown online revenue by 48% and tripled website efficiency with 300% faster page load times.



“When we sought out Mozu, we realized we had an opportunity to improve our website’s functionality while also allowing it to scale with the business,” said Jason McCarthy, founder of Goruck. “Mozu’s modern and flexible API works with our unique business model, and gives users the ability to optimize the site for any device, vastly improving customer user experience.”



The Goruck site is now optimized for any device, including a customizable shopping experience that reduces the stress on IT with its faster load times. The flexibility of the Mozu platform gives business users reliable access, complete control, and the ability to create seamless digital experiences that engage shoppers from desktop to mobile to tablet.