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Starbucks comes out of holiday starting gate early, debuts cups and beverages

BY Marianne Wilson

Starbucks Corp. is getting a jump on the holidays with cups that are sure to please even the most ardent holiday enthusiast.

The coffee giant’s holiday cups and beverages will be available in stores on Friday, Nov. 2, which is anywhere from seven to 10 days earlier than in past years). Starbucks first debuted its holiday cups in 1997 and, over the years, some of the designs have sparked controversy among critics on the right for not being Christmasy enough.

This year, as in the past, the company debuted four unique cup designs, including one with red holly-like berries, one with green stars, and one with a red stripes. Notably, all designs strike a more traditional note than some of Starbucks’ past holiday cup designs and are unlikely to raise any criticism.

“We listened to our customers,” Roz Brewer, Starbucks’ COO told USA Today. They said they “loved the tradition of Christmas,” she added.

Starbucks is giving customers who order a holiday beverage on Nov. 2 a free, limited-edition reusable red cup, while supplies last. Customers who bring the cup to a participating Starbucks store in the U.S. or Canada after 2 p.m. Nov. 3 through Jan. 7 will get $0.50 off a grande holiday beverage.

In addition to the cups, Starbucks is launching an array of seasonal beverages and food items that range from gingerbread latte and eggnog latte to cranberry bars and snowman cookies.

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