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Stylinity enables shoppable selfies

BY Dan Berthiaume

New York — Stylinity, a new mobile app letting users share shoppable images and earn rewards for purchases they influence is now available for download on iTunes. Instead of hashtagging brands, users use their iPhones to scan price tags and attach product information to their photos, creating a shoppable link embedded in the image.

With their iPhone’s barcode scanner, users can instantly enter product information, and then have pricing, product description and an "I Want This" purchase link embedded in the photo to share to favorite social networks, right from the app. Sharing earns users rewards points redeemable for cash, products and exclusive experiences. Shoppable images are also shared on Stylinity.com, a social shopping discovery marketplace. Stylinity features products from hundreds of brands, from Urban Outfitters to Forever 21 to The Limited to Sephora. New brands go live every week.

"Stylinity is the only app that recognizes your style influence and rewards you for purchase-driving recommendations," said Tadd Spering, CEO. "It brings the fun, social experience back to shopping, letting you show your style off as you share your life moments and memories through shoppable photos. Your friends already want to know where you got that great outfit you're wearing in your latest selfie–now you get rewarded when they purchase it."

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