Target going all out for the Super Bowl

BY Marianne Wilson

The fact that its home team did not make the Super Bowl is not stopping Target from celebrating the game big time.

With football fans on their way to the game, which will be held Feb. 4 in the discounter’s home base of Minneapolis, Target is joining in the city’s celebration. It has transformed its Target Plaza Commons space into the “Bullseye Lodge,” opening it to the public for the first time through Feb 4.

The space, which is located across the street from the retailer’s headquarters on Nicollet Mall, has been decked out with a Minnesota-inspired north woods theme and filled with activities, snacks and fun. (Click here to see a video) Visitors can take a photo on a snow swing, pick up complimentary hot chocolate, and have their photos digitally printed onto a marshmallow for a unique photo opp. They also can play jumbo bubble hockey or curling, pose for more photos as they dive for a football, and show off their best touchdown dance for the camera and see it projected onto the lights display at the top of the Target Plaza building.

Other attractions include a “Mountain Dew Ice Lounge” (complete with ice furniture), a “Mars Candy Shop,” and a shop stocked with products from Target’s limited edition collaboration with local outdoor clothing company Askov Finlayson and other merchandise.

Target is also tying its community outreach into the big game. As a partner of the Super Bowl Legacy Fund’s 52 Weeks of Giving Program, the retailer provided a $300,000 capital grant, plus its associates’ time and talent, to create a Wellness Hub at the People’s Center & Clinic in Minneapolis’ Cedar-Riverside neighborhood.


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