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Target in partnership with iconic British boot brand

BY Deena M. Amato-McCoy

Target is getting ready to launch yet another exclusive partnership, this time with a British heritage brand that was founded in 1856 and whose popularity has exploded in recent years.

The discounter is teaming up with Hunter for a limited-edition lifestyle collection that will include more than 300 items. It is one of the company’s largest design collaborations to date.

The Hunter for Target collection is set to launch on April 14 in Target stores and online. But in a first, the retailer will give holders of its REDcard early access to order exclusive colors in select styles online, beginning Saturday, April 7.

Hunter for Target spans apparel and accessories for women, men, girls, boys and toddlers. In addition to the company’s iconic, colorful rain boots, the assortment also includes outerwear and backpacks, as well as products for the home and outdoor. A number of the products, such as hammocks, sunshades and coolers, are a first for Hunter.

Prices range from $5 to $80, with most items under $30.

“Hunter has long been regarded for its impeccable design aesthetic, rich heritage and playful spirit, and based on our research, it’s a brand our guests know and love. So a pairing between our two brands made perfect sense,” said Mark Tritton, executive VP and chief merchandising officer at Target.

Click here to learn more about the partnership from Mark Tritton, Target’s executive VP and chief merchandising officer, and Alasdhair Willis, Hunter’s creative director.

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