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07/20/2015

Taylor Swift goes with JD.com in China

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In the e-commerce fight between China's Alibaba and JD.com, Taylor Swift has declared a winner.


The pop superstar announced that JD.com will be the official online source of Taylor Swift items in China, including a new fashion line the music superstar designed specifically for the Chinese market.


"JD.com is delighted to become the sole online source of authentic, high-quality Taylor Swift merchandise," said Richard Liu, JD.com founder and CEO. "She is an enormously popular artist and true global cultural icon who is winning over thousands of new fans in China each day. It is gratifying to be recognized as China's online shopping platform of choice for those who value authenticity and quality."


The announcement from JD.com comes as the retailer also said it would start selling imported U.S. products to customers in China, as it looks to battle competition from bigger rival Alibaba Group Holding Ltd. On Friday, the American Apparel & Footwear Association, which represents more than 1,000 clothing and shoe brands, sent a letter to Alibaba expressing frustration among brand owners over what they claim is rampant selling of knockoffs on Alibaba’s platforms. Counterfeit goods have long dogged the company’s online shopping business but the issue has become more public since Alibaba’s record-setting $25 billion initial public offering in the U.S. in September.


Clothing from the new Taylor Swift fashion line will include high-quality dresses, sweatshirts and tops and will be available next month on JD.com. The line was designed exclusively for the Chinese market with local consumers in mind, and will only be available for sale in China and on JD.com. The styles were created by Taylor Swift in partnership with Heritage66 Company, which represents American artists seeking to expand their reach in China.


"JD.com is simply the one and only e-commerce site where shoppers in China can be assured they will get only authentic Taylor Swift products that meet the high quality standards her fans deserve," said Mark McDonald, Chairman of Heritage66 Company, Taylor Swift's Nashville-based partner company that will host her products on JD.com. "We are excited to unveil a Taylor Swift Fashion line exclusively on JD.com later this summer."