The most beloved brands are…

BY Deena M. Amato-McCoy

Eight retailers ranked among the top 100 most loved global brands, but only three cracked the top 10.

Amazon, Apple and Disney are the only three retailers that ranked among the 10 most loved global brands, according to the fourth annual “NetBase Brand Passion Report: Top 100 Global Brand Love List.” The study is based on brand conversations across the social web, including Twitter, Facebook, Instagram, Tumblr, and millions of other sources between May 2017 and May 2018. Brands evaluated include social media, technology, consumer goods, automotive, food and beverage and telecommunications.

According to data, Amazon claimed the No. 4 spot, followed by Apple (sixth) and Disney (seventh). Drilling down further, Apple also ranked as the most popular technology brand, along with Google (5).

Target (17) and Ikea (46) were named the most popular retail brands. Louis Vuitton (33) and Nikon were recognized as the most popular consumer goods brands.

McDonald’s (18) and Starbucks (20) took the honor of top food and beverage brands. McDonald’s only narrowly beat Starbucks as the most loved food and beverage brand, accounting for 22% of all mentions for food and beverage brands. Fries and all-day breakfast are among the most discussed items.

While Burger King trailed its competitors at No. 59, the brand did move up 28 spots from 2017. This movement earned the company a place among the five companies that showed the greatest change, according to the study.

“Brands that know how their customers feel can cultivate strong relationships to set a foundation for future brand growth. This insight is invaluable as the more passion for the brand, the less the consumer relies on price as the deciding factor,” they study revealed.


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