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The most trusted retail brand is…

BY Marianne Wilson

A regional supermarket retailer enjoys a high degree of trust among consumers.

Wegmans took the No. 2 spot on Temkin Group’s 2018 Temkin Trust Ratings. Based on a study of 10,000 U.S consumers, the ratings, which are now in their eighth year, benchmarks the level of trust that consumers have with 318 companies across 20 industries. USAA’s banking business, with a rating of 81% earned the top spot, followed H-E-B (79%), credit unions (77%), and USAA’s credit card and insurance businesses (75%).

Several other retailers placed in the top 20, with Publix and Hy-Vee both ranked at No. 12 with a rating of 72%. Trader Joe’s, Aldi Ace Hardware, Menards and O’Reilly Auto Parts all came in at No. 14 with a rating of 71%.

The supermarket industry earned the highest average trust rating (66%) of any industry, followed by investment firms (62%), insurance companies (61%), and auto dealers (61%). TV/Internet service providers earned the lowest average TTR (32%), well below the next lowest industry, health plans (49%).

“When it comes to earning consumer trust, TV/Internet service providers are failing miserably. They let down customers so regularly that they’ve fostered an environment of deep mistrust,” states Bruce Temkin, managing partner of Temkin Group.

The 2018 Temkin Trust Ratings along with other ratings can be accessed at the Temkin Ratings website, TemkinRatings.com.

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