Walgreens reportedly to becomes a pioneer in meal kit game
Walgreens is about to make its mark in the meal kits segment.
The drugstore chain will sell boxed meal kits from Chef’d at 30 Walgreens and Duane Reade locations in the New York area, reported CNBC. This deal marks one of the first instances of a meal kit company partnering with a drugstore chain.
The program evolved through a partnership with consumer packaged meats company Smithfield Foods. Chef’d joined forces with Smithfield Foods in May, a move that enabled the company to sell its meal kits at grocery stores nationwide. Through the collaboration, the boxed meals are now available at more than a dozen retailers in 27 states, including Costco, Harris Teeter, Tops, Hy-vee, Weis, and Gelson’s Markets, according to Chef’d.
The top three home improvement retailers for customer satisfaction are…
A family-owned, regional home improvement chain is tops in customer satisfaction.
Menards ranks highest in customer satisfaction among home improvement retailers for the first time, according to the J.D. Power 2018 Home Improvement Retailer Satisfaction Study. The Wisconsin-based company, which operates 300 stores in the Midwest, performs particularly well in the merchandise, price, and sales/promotions area of the study. Menards had an overall score of 836 (out of 1,000).
Ace Hardware, with a score of 832, ranks second, performing highest in staff and service. Lowe’s (828) ranks third, performing highest in merchandise and store facility. The Home Depot had a score of 818, followed by True Value, at 813. Ace Hardware had been on an 11-year run as the top scoring retailer in the study. In last year’s survey, Ace was first, Menards second, and Lowe’s third.
The J.D. Power study measures customer satisfaction with home improvement retailers by examining five factors (in alphabetical order): merchandise; price; sales and promotions; staff and service; and store facility. Satisfaction is measured on a 1,000-point scale.
The report also found that consumer spending on home improvement is on the rise, and is expected to increase 5.3% in 2018, to approximately $387 billion.
Here are some additional findings of the study:
• The “two-minute warning”: From the time a customer enters a home improvement store, that person expects to receive assistance from a store employee within two minutes, otherwise, satisfaction begins to decline. Overall satisfaction declines significantly when a customer waits more than two minutes to have his/her question answered, compared with waiting less than two minutes (821 vs. 882, respectively).
• Satisfaction drives loyalty: Among delighted customers (overall satisfaction scores of 901 and above), 80% say they “definitely will” repurchase from the retailer, compared with the study average of 48%.
Additionally, 83% of delighted home improvement retailer customers say they “definitely will” recommend the retailer to others, compared with the study average of 49%.
• Delightful experience influences recommendations: Among delighted customers, the average number of positive recommendations is 4.0, compared with the study average of 2.6.
Is Facebook Advertising Safe for Retailers?
The news about Facebook and its issues with Cambridge Analytica has been widely reported, with Facebook coming under intense scrutiny and fire for the perceived inadequacy of its privacy controls that enabled the now defunct British consulting firm to harvest and use Facebook user data to influence the 2016 U.S. election. Specifically, users and lawmakers had serious questions about the accessibility of personal profile and user data on the social network. As a result, Facebook implemented a long list of initial changes, in an attempt to show how it is enhancing data privacy.
But what does this mean for retailers and the consumers they want to reach and engage on Facebook? Should they still have data privacy concerns?
In this case, the short answer is no. The good news for retailers is that the vast majority of data used to create social ads on Facebook is not the data at issue. As long as retailers comply with the separate — but similarly infamous — EU GDPR guidelines, most retailers will experience little to no changes with their Facebook advertising.
So far, the efficacy of Facebook advertising as a whole hasn’t experienced any significant downturn. For now, the direct impact on retailers includes only the removal of third-party targeting options previously available through Facebook’s audience targeting user interface. Retailers who are nervous about that loss should rest easy: there are no planned changes to or issues with Facebook’s core targeting products, enabling businesses to continue to run effective, and secure, social ad campaigns.
So what does this all mean? Facebook advertising is still safe for retailers and the consumers they want to reach. And retailers shouldn’t shy away from using the site to reach their target audiences. Recent findings from Goldman Sachs revealed that the data scandal had very little impact on the social network’s traffic, with the company noting that Facebook’s U.S. unique users on mobile rose seven percent year-on-year to 188.6 million in April, when the scandal was in full force. Time spent on Facebook also went up.
Social advertising on Facebook can be extremely impactful for retailers, enabling them to attract more customers, build better relationships and drive more conversions. This recent scandal seems to be the latest in a storied history of claims around the demise of Facebook that ultimately turn out to be fruitless. Facebook isn’t going anywhere, nor are its users. And retailers shouldn’t be going anywhere either.
Jeff Cunning is VP of Pattern89, whose social advertising platform combines the power of artificial intelligence with campaign automation, along with industry benchmark data, to help brands discover the best content for paid social.