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11/12/2021

One e-commerce site leads in traffic and outages

Dan Berthiaume
Senior Editor, Technology
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The same e-commerce site had the highest rate of monthly visits, growth in monthly visits and outages during 2021.

According to a new study from TechRadar, Amazon featured the most monthly visits of any e-commerce site in both February and July 2021, and also had the highest percentage increase in visits of any e-commerce site between February and July 2021.

Top-performing e-commerce sites of 2021

Ecommerce site

Monthly visits February

Monthly visits July

% increase in visits from Feb to July 2021

Amazon

2.33 billion

2.67 billion

14.6%

Etsy

381 million

392 million

2.89%

Salesforce

91.4 million

103 million

12.7%

Amazon’s revenue was $113.1 billion in the second quarter of 2021, and it came out on top for the best performing e-commerce site of 2021 with 2.67 billion visits in July, a jump of 14.6% from February 2021, according to TechRadar analysis.

The e-commerce sites with the most outages

Company

Total Issues

Annual Revenue 2020

Revenue for 1 min (thousands)

Value of outages if 1 min each

Problem 1

Common %

Problem 2

Common %

Problem 3

Common %

Amazon

98

$386,060,000,000

$734,513

$71,982,268

Website

54%

App

36%

Check-out

11%

Shopify

48

$2,930,000,000

$5,575

$267,580

Website

55%

Login

27%

Server

18%

Etsy

37

$1,730,000,000

$3,291

$121,785

Website

88%

App

6%

Login

6%

However, TechRadar analysis also indicates that as of August 2021, Amazon also came out on top among all e-commerce sites for the most outages over the past 12 months, with 98 issues in total. TechRadar data reveals that the biggest issue Amazon users suffered was problems with accessing the website (54%). If Amazon went down for only one minute, TechRadar has determined it would cost the company over $71 million.

The states obsessed with e-commerce

State

Population

Ecommerce site

Searches per month

Number of population searching monthly

Rhode Island

1,061,509

amazon

5,000,000

471.03%

Rhode Island

1,061,509

walmart

2,740,000

258.12%

Rhode Island

1,061,509

ebay

1,500,000

141.31%

Rhode Island

1,061,509

target

1,500,000

141.31%

Rhode Island

1,061,509

kohls

673,000

63.40%

Rhode Island

1,061,509

etsy

673,000

63.40%

Delaware

990,334

amazon

450,000

45.44%

Maryland

6,065,436

amazon

2,740,000

45.17%

Ohio

11,714,618

amazon

5,000,000

42.68%

Oregon

4,289,439

amazon

1,830,000

42.66%

Rhode Island

1,061,509

costco

450,000

42.39%

Connecticut

3,552,821

amazon

1,500,000

42.22%

Florida

21,944,577

amazon

9,140,000

41.65%

Michigan

9,992,427

amazon

4,090,000

40.93%

Maine

1,354,522

amazon

550,000

40.60%

New Hampshire

1,372,203

amazon

550,000

40.08%

Rhode Island, the smallest U.S. state, has a population which is by far the most interested in e-commerce in general, and Amazon in particular, on a per capita basis. Rhode Island, a state with roughly 1 million residents, generated 5 million monthly searches for Amazon. Although Florida generated close to twice that number, it also has a population more than 20 times the size of Rhode Island.

TechRadar collected website outage data from downdetector.com, looking at the number of outages each month for the last 12 months across the three top-performing e-commerce sites. To find out how each outage could have impacted the company, TechRadar worked out how much revenue they make per minute and forecast the outages lasted for a minimum of this time to calculate a loss figure. The three most common problems were also collected.