OPERATIONS

C-store tailors store-level assortments with customized planograms

BY Deena M. Amato-McCoy

The parent company of convenience store brands such as Red’s, Two Chicks, and Luigi’s Pizzas & Subs, is offering customer-centric assortments across all of its stores.

GPM Investments, which operates more than 1,200 company-operated convenience stores across the Mid-Atlantic, Midwestern, Northeastern and Southeastern United States, is partnering with JDA Software to create planograms for specific store formats and brands. By analyzing customer needs, GPM can now customize planograms for each store and style of fixture.

Using a range of JDA Category Management solutions, the company creates localized, actionable shelf plans that are specific to each store, and customized to customer needs based on store sales and trending information. With JDA, GPM no longer relies on vendors to provide the planograms for their products and stores. Instead, the company now creates, maintains and supports multiple versions for each location.

Within 14 weeks, GPM has quadrupled the number of planograms that it can support. The company also has the flexibility to create and maintain store-specific planograms, and can publish the plans with increased speed and accuracy.

“GPM Investments is off to a very strong start with a quick implementation that will give them the visibility they need into shopper habits and buying trends to create the right mix of shelf and floor plans that exceed their customers’ expectations,” said Terry Turner, president, North American retail, JDA.

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