OPERATIONS

Convenience retailer offers convenient new fuel payment option

BY Dan Berthiaume

Customers at Alltown convenience stores can purchase gas the same way they pay highway tolls.

Alltown, which operates more than 70 convenience/fuel locations throughout New England within the Global Partners LP network, is rolling out PayBy Car. This mobile payment solution enables consumers to purchase gas from their car without handling cash, a credit or debit card, or a mobile app.

Drivers who are signed up with the E-ZPass electronic toll collection system (used by 35 million consumers in 17 states) can register online for PayByCar and make digital fuel purchases at participating gas stations via their E-ZPass transponder.

Purchases through PayByCar do not go a consumer’s toll account, but are charged directly to a payment method they choose when enrolling, such as credit or debit card or e-wallet. Upon entering the station, PayByCar recognizes a customer’s transponder and sends a text to their smartphone.

The customer replies with the pump number and PayByCar automatically turns that pump on, registers the transaction, charges their card and sends an email receipt with retail offers for their visit.

PayByCar parent company Verdeva is partnering with E-ZPass Group to leverage their transponders. PayByCar is also now certified to run on the cloud-based P97 omnichannel payment platform.

“We were looking for innovative solutions that take convenience to the next level,” Jeff Lamoreaux, CIO at Global Partners, said. “We chose to engage with PayByCar because of their reach within our markets as well as their integration and certification on the P97 platform. It’s all about creating a simplified experience that makes our customers’ lives easier and their payments more secure.”

An Alltown Mobil gas station in Westborough, Mass., debuted PayByCar at the end of last month.

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