Dollar General jumps into self-checkout game
Dollar General is letting some shoppers use their smartphones to pay for their order and skip the checkout line.
The discounter launched its DG Go! app, which allows customers to use their phones to scan items as they shop, and checkout directly through the app. The app, which was released in May, is available in Apple’s App store and on Google Play.
The app is being piloted in 10 stores in Nashville. However, Dollar General plans to roll it out to another 100 stores in the second quarter, Dollar General CEO Todd Vasos said during the company’s earnings call last month.
Here’s how it works: Shoppers use the app to scan each item. Digital coupons are automatically applied directly in the app, and shoppers receive alerts about potential savings on the items they are purchasing throughout the shopping trip. The app keeps a running total of the order, and users can pay directly by scanning a QR code at a dedicated checkout tablet at the front of the store.
Customers bag items at the checkout station. The order receipt is immediately available in the app, and also be sent to customers via email, according to the app’s description on Google Play.
“As we continue to develop this app, we intend to integrate more functionality to deliver an even more personalized shopping experience,” Vasos added.
Dollar General’s self-checkout expansion coincides with the company’s rapid growth plan. During the next 10 days for example, it is looking to fill management roles within its retail operations, distribution centers and corporate functions. These appointments will support Dollar General’s plan to open 900 stores in 2018.
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