Fast-fashion giant steps up POS game with new partnership

Eager to improve customer service and security at the front end, Forever 21 is converting its point-of-sale (POS) fleet to a single solution.



Through a partnership with Toshiba Global Commerce Solutions, the fast-fashion retailer is adding the vendor’s hardware, equipment and services across all its corporate stores around the globe. The agreement makes Toshiba the chain’s single point of contact for all POS systems, peripherals and original equipment manufacturer (OEM) front and back office retail store technology.



Through the multi-year deal, Forever 21 will adopt Toshiba’s TCx 300 smaller footprint, energy-efficient POS systems and peripherals. Toshiba will also provide the procurement, support and standardization of other store technology, including networking equipment. Leveraging Toshiba’s services solution, the retailer will work with a dedicated project management office and team of service experts that will act as the single point of contact for all help desk requests for POS hardware and all other OEM retail store equipment, according to Forever 21.



Beginning in June, Toshiba will manage the deployment of all retail store equipment, including new POS systems and store servers, registers, displays and printers in current and new corporate stores. The company will also provide maintenance services for both Toshiba and non-Toshiba equipment, as well as asset management services and support.



“Toshiba understood our desire to maximize the value of our retail investment and more importantly, they are delivering expert staff to standardize and manage all of the various store technology and services across our corporate stores,” said Alex Ok, president of Forever 21. “We selected Toshiba as our end-to-end global provider with the goal to reduce our complexity and costs, so our store teams can continue their focus on meeting the needs of our customers.”



Forever 21 operates more than 830 stores globally.