Faster online shopping options top Target’s holiday strategy
Target is relying on its store network to get online orders to shoppers faster than ever before.
In a blog on its website, Target gave an overview on some of the initiatives it has launched in recent months to make online shopping faster and easier in time for the holiday season. Here’s a recap:
• Target store associates will be using the company’s new myCheckout app, which enables an associate to search Target’s website for desired products, or specific styles and colors, that the customer can’t find in the store. Associates can also use the app to place orders for the customer, tender payment, and choose a delivery option.
• The discounter is also streamlining how online customers order their holiday essentials via its Target Restock program, which enables users to choose from “thousands” of items across the personal care, food, household and baby goods categories. Customers can fill a box with up to 45 lbs. of merchandise, and have items delivered the next day for a fee of $4.99. The program is currently available in in 11 major markets and smaller cities, including Athens, Georgia, Eau Claire, Wisconsin, and Santa Rosa, California, according to the discounter.
• Shoppers can also leverage Google Assistant on Google Home devices and dedicated smartphone, and use voice commands to shop Target’s online assortment on Google Express. Merchandise is shipped to customers in two days.
• Target will continue to offer its “order pickup” service, a program that enables shoppers to pickup online orders at a nearby store, with more than 95% of orders are ready in an hour. Starting on Black Friday, Target’s service will also enable customers to use the service to retrieve doorbuster deals ordered online. Nearly all doorbuster deals will qualify for the service.
• Target will continue leveraging its “Ship from Store” process, which enables stores to fulfill online orders by pulling product from store shelves and shipping merchandise directly to shoppers. Some 1,400 Target stores — more than 75% of all Target locations — will be fulfilling Target’s online orders this year.
• Target is also offering free holiday shipping on all online orders between Nov. 1 and Dec. 23.
How to Successfully Schedule Retail Staff for the Holiday Rush
Scheduling is one of the hardest parts of managing retail employees — and that goes double (if not more so) during the holidays. Retailers scheduling during this busy time of year must maintain a delicate balance between permanent workers’ need for stability, their seasonal counterparts’ desire for flexibility, and the extended demands on all team members that come with peak season.
Savvy retail managers know that planning the right employee scheduling strategy can make or break a business during the holidays. And because staffing hiccups can turn even small personnel problems into a downward productivity spiral, some retailers have gotten creative in their scheduling, with a few going so far as to adopt on-call work schedules. However, studies show that an unpredictable work schedule (especially over the holidays) can be truly challenging for the 10% of the American workforce in retail.
Working irregular, on-call, and split shifts makes it hard for retail employees to succeed — they are typically more stressed than employees with stable schedules and often report experiencing more conflict at home, which can affect their ability to do their jobs to the best of their ability. In the long run, this can end up costing retailers money in the form of lost productivity and staff turnover. Retailers seem to be getting the message: On-call shifts are quickly becoming a thing of the past, with leading U.S. retailers like Disney, Aeropostale, Carter’s and PacSun leading the charge to eliminate the practice altogether.
Additionally, both state and local governments have begun introducing legislation that protects workers’ rights to request a flexible, predictable, or stable work schedule, such as The Schedules that Work Act. These laws state that employees forced to adhere to on-call scheduling policies face daily disruptions in their lives outside of work.
Take the case of the Starbucks barista and single mother, for example. Her story about her complicated process of a daily commute and childcare planning prompted Starbucks to change its scheduling policies for 130,000 employees nationwide. Companies are realizing that in order to maintain the best talent, they can’t let scheduling issues develop into an unbearable burden.
Whether your retail business is shifting its scheduling methods or simply gearing up for another busy holiday season, it’s hard to ensure coverage at all times. Here are a few ways to make sure your store is properly staffed during the busiest time of the year:
1. Allow Employee Self-Scheduling
Give your employees a bit more control over their own schedules by offering them some self-scheduling options. Doing so will increase their brand loyalty as well as give them some of the workplace flexibility they want over the holidays. Using a cloud-based scheduling solution allows employees to check their schedules, switch shifts, adjust their availability and preferences, and communicate with their supervisors or co-workers. It also takes some of the scheduling burden off retailers and puts it in the hands of their workers — leaving everyone happy.
2. Be Proactive, Not Reactive
A basic supply and demand approach is not always the best way to handle holiday schedules. While it does minimize retailer costs, this planning method is often responsible for creating erratic and unpredictable shifts for employees. Instead, review your last holiday season’s shopping patterns to outline your staffing needs. Once you’ve identified peak times, generate a flexible work schedule that fits the data.
3. Pool Talent for Multilocation Retailers
If you’re a multilocation retailer, you can learn a lot from the “substitute teacher” model. Hire seasonal employees in a pool instead of assigning each of them to specific store locations. This not only gives your seasonal hires a flexible schedule with more hours, but it also helps each of your locations boost or reduce staff as needed over the holidays.
4. Incentivize Hard-to-Fill Shifts
Whether it’s an unpopular time slot or a last-minute change to the schedule, every retailer knows that some shifts are harder to cover than others. Keep those shifts filled by incentivizing employees to work at those specific times. Instead of worrying about overtime, think about the benefits of keeping a good worker happy versus paying to hire and train a new employee.
Scheduling is never an easy task, but it is one that makes a crucial impact on both retailers and their employees. In their increased efforts to be employee-centric, more and more retailers have left on-call scheduling behind. You too can provide your workers — both permanent and seasonal — with flexibility and stability. Retailers that incorporate cloud-based scheduling technology and other thoughtful staffing strategies are sure to get the best talent — and keep it.
Anati Zubia is the director of marketing for AppointmentPlus. Her passion for SaaS and cloud-based applications has only continued to grow throughout her 16 years of marketing within the technology industry.
Cybersecurity Threats—And What to do About Them
It had been months since a data breach had consumed the news when Equifax burst on the scene in September, announcing that hackers may have accessed information on 145 million Americans. The absence of a large retail breach like Target or Home Depot doesn’t mean the threats have subsided, however. If anything, 2017 has shown how crucial cybersecurity preparedness can be.
A constant drumbeat of targeted but smaller attacks dominated much of 2017. The year started — as each year seems to — with a wave of tax-related phishing attacks. Attackers “spoofed” the email of a C-level executive, requesting that a front-line HR or finance personnel immediately provide sensitive employee information, such as W-2 data.
When the unwitting employee replied, the phisher obtained the information necessary to file fraudulent tax returns, a highly profitable fraud that is difficult to catch and causes considerable headaches for victims. In only the second year of wide-spread attacks, nearly 1,000 organizations reported to the IRS that they had received scam emails this year, 200 of whom disclosed data to the scammers. These attacks hit all kinds of organizations, but retailers present particularly attractive targets because of their large, geographically-dispersed workforces.
Skimmers — devices or malware placed on or in a POS device — have also increased in scope and sophistication over the past year. After rising 30% in 2016, reports of compromised POS devices rose another 21% in 2017. Installing (and requiring customers to use) chip readers helps, but retailers should also train employees to spot skimmers and anomalous payment activity that could signal skimmer installation.
These data breaches might have been prevented or avoided had the victim companies taken basic steps to secure their systems and to respond effectively to the discovery of an incident, by training employees, implementing written procedures requiring safeguards for the disclosure of sensitive information, managing patches and updates, and exercising incident response capabilities. These same steps might have prevented or contained Equifax’s breach.
Equifax has said failed to patch a known vulnerability after its process for tracking and confirming patches broke down. After discovering the breach, Equifax did not notify the public for nearly six weeks, and the eventual disclosure was fraught with errors and confusion. Equifax’s errors will likely cost it hundreds of millions of dollars (not including the $4 billion drop in market cap) and disrupt its business for years. Just this year, several past data breach victims have entered into large settlement agreements relating to breaches years ago, including Target, with $18 million to settle with state attorneys general added to over $290 million in costs previously reported related to its Christmas 2013 breach), Home Depot ($25 million to settle suit with financial institutions over its 2014 breach, in addition to $154 million in other settlements), and Anthem ($115 million to settle class action claims stemming from its 2015 breach).
Cyberattacks can’t be entirely avoided, but careful preparation and effective data security can lower the likelihood of a successful attack, improve the response, and lower the resulting costs. Covering the fundamentals is essential.
• A documented, company-wide security program. Designate a responsible official and develop policies addressing crucial security issues faced by your company. Train employees regularly on emerging threats, develop procedures for regularly identifying and remedying vulnerabilities, and establish — and exercise — an incident response plan. These measures protect companies not only from breach, but also from the wrath of regulators and the public who have (understandably) grown to expect companies to implement them. Recent regulatory settlements with Target and Home Depot require them to adopt written information security programs in addition to paying fines.
• Vendor and service provider security. Retailers increasingly rely upon vendors, embedded third party applications and technologies, and cloud services to process or host their most sensitive data, including payment and payroll information. To effectively address this risk, retailers should ensure that the relevant contracts appropriately allocate security-related risks and obligations and conduct appropriate due diligence regarding vendor and service provider security practices.
• Cybersecurity Insurance. Retailers face increasingly diverse, sophisticated, and well-resourced threat actors. Even the most developed cybersecurity program may not stop them all. Retailers should manage their risk with effective cybersecurity insurance coverage, relying on the advice of experienced counsel to identify the pitfalls and exceptions present in many cybersecurity policies.
These basic steps can help your company manage the risk associated with cybersecurity threats. Companies that start early, keep improving, and get help where they need it are best positioned to withstand new threats — and the old ones, too.