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OPERATIONS

GNC looks to ship more efficiently

BY Marianne Wilson

GNC has deployed multi-carrier shipping software to advance its online shipping functionality.

The vitamins and supplements retailer has chosen ProShip as its multi-carrier shipping software. The solution is scheduled to be implemented in three U.S.-based distribution centers, with the goal of adding ship-from-store functionality in 400-plus GNC retail locations in the future.

GNC will integrate ProShip’s multi-carrier shipping software into its enterprise technology stack and utilize ProShip’s shipping capabilities such as advanced date shopping (an advanced form of rate shopping), international shipping and compliant labeling. The solution will allow the retailer to ship more efficiently, save on shipping costs and ultimately exceed customer expectations, the supplier said.

“At GNC, we focus on delivering high quality, innovative products to our customers, and our current e-commerce shipping functionality just isn’t scaling to keep up with industry expectations,” said Ryan Ostrom, chief brand officer of GNC. “The addition of ProShip will provide us with a more robust solution offering an elevated level of distribution efficiency, carrier integrations and quality support, helping us exceed customer expectations.”

After initial implementation of shipping engines for five carriers inside its distribution centers, GNC hopes to expand functionality and become a leader in ship-from-store capabilities.

As of June 30, 2019, GNC had approximately 8,000 locations, of which approximately 5,900 stores are in the United States (including approximately 2,000 Rite Aid licensed store-within-a-store locations) and the remainder are locations in approximately 50 countries.

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