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J.C. Penney removes mobile payment option

BY Dan Berthiaume

J.C. Penney has quietly stopped accepting a high-profile mobile payment method in its stores and its iOS app.

On April 20, the official “Ask JCPenney” Twitter account (@askjcp) issued the following tweet in response to an April 19 consumer inquiry about not being able to use Apple Pay in a J.C. Penney store: “JCPenney made the decision to remove Apple Pay for our stores, we apologize for any inconvenience this may have caused. We will definitely forward your feedback regarding this for review.”

This is the only official public announcement the department store retailer has made about removing Apple Pay. However, CNET reports that J.C. Penney decided to suspend Apple Pay because of an April 13 mandate to support new contactless payment technology. Customers can still pay with credit card accounts in store and online.

J.C. Penney initially began piloting Apple Pay in 2015, and rolled it out nationwide in 2017. A statement from a J.C. Penney spokesperson quoted by CNET indicates the retailer may accept Apple Pay again at a later date.

J.C. Penney rival Target recently announced it would soon start accepting Apple Pay, as well as Google Pay and Samsung Pay. Other department store retailers accepting Apple Pay include Kohl’s and Macys.

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