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Majority of holiday shoppers concerned about identity theft

BY Deena M. Amato-McCoy

Retailers will end up on consumers’ naughty lists this holiday season if they don’t protect their personal data.

This was according to new data from Generali Global Assistance (GCA), which reported that 71% of shoppers are concerned that their financial and personal information could be compromised due to data breaches while shopping for holiday gifts.

This holiday season, most (65%) plan to shop in brick-and-mortar stores, online via a laptop / desktop computer (59%), and through mobile devices (36%). Regardless of their preferred shopping method, 33% of consumers don’t believe businesses are doing all they can to protect their personal information; another 33% said they are unsure if businesses are doing enough. This was a decrease of 7% and 5%, respectively from 2017. Moreover, if a retailer experienced a data breach in the past, 83% of shoppers feel concerned making an online or in-store purchase at that retailer.

When it comes to identity theft, data breaches from online merchants (51%) far outweighed other risks on shoppers’ minds. Twenty percent believed brick-and-mortar point-of-sale systems cause a threat to identity theft, while 15% feared their identity theft could result from being pick-pocketed or robbed. Ten percent feared it would result from having their car broken into.

To ease consumer anxiety, 55% of Americans would feel more confident if a business is actively working to protect their data and reduce risk if they offered identity protection services. Likewise, retail businesses that either offer identity protection services or that plan to do so in the future instill greater confidence in 68% of Americans, a 12% increase from 2017.

As concerns over data breaches grow, the most popular form of payment for holiday purchases this year will be cash (56%). Debit (52%) and credit cards (45%) were a close second and third. In 2017, the most popular form of payment for holiday purchases was through a credit card (57%).

“For many, the holiday season is stressful enough without having to worry that one’s identity will be stolen,” said Paige Schaffer, president and COO of Generali Global Assistance’s Identity and Digital Protection Services Global Unit.

“With 2017 recording an all-time high of over 1,500 data breaches, consumers are more aware of the threats associated with holiday shopping and the need for businesses to better protect their data,” she added. “Though consumers are less confident in a business’s ability to protect their data, offering identity protection establishes trust and sends a clear message that they take the burden and privilege of protecting data seriously.”

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Juniper: Online payment fraud loss on pace to double by 2023

BY Deena M. Amato-McCoy

Cyber-criminals continue to hone their craft, and retailers will remain one of their top targets in the next five years.

That’s according to a new study from Juniper Research which revealed that digital fraud losses stemming from e-commerce, airline ticketing, money transfer and banking services will reach $48 billion by 2023, up from the $22 billion in losses projected for 2018. With such a strong focus on transactional rather than behavioral risk, money transfers will be particularly vulnerable, with fraud losses increasing by over 20% per year to $10 billion in 2023.

The study, “Online Payment Fraud: Emerging Threats, Segment Analysis & Market Forecasts, 2018-2023,” found that a critical driver behind these losses will be the continued high level of data breaches resulting in the theft of sensitive personal information. Cyber-criminals use information gleaned from these breaches to move away from pure identity theft, instead using fragments of real data to create new, synthetic identities.

“Synthetic identity is currently the low-hanging fruit because, even though it takes time for fraudsters to establish, many of their targets are not set up to detect the behavioral giveaways that indicate this type of fraud,” said Juniper’s senior analyst Steffen Sorrell. “Fraud management providers have solutions on the market to combat this, but the industry as a whole is playing catch-up.”

Additionally, techniques practiced by the Magecart hackers, which are highly targeted on credit card skimming attacks, as well as malware often associated with Fin7 hackers could become more common as fraudsters seek to create products from their knowledge. Both groups used a combination of malware and cross-channel approaches for criminal gain. More complex fraud would only become more common as, in effect, a ‘fraud-as-a-service’ economy emerges, the study revealed.

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Right Person, Right Place, Right Time: Managing unplanned absence

BY Joyce Maroney

No-shows, call-outs, and last-minute schedule changes aren’t just frustrating—unplanned absence is corrosive to the day-to-day operations at retail stores across the globe.

According to a recent survey by The Workforce Institute at Kronos Incorporated, retail managers across six global regions revealed that last-minute absenteeism leaves their stores understaffed a quarter of the time, while more than half of retailers surveyed (52%) cited unplanned absence as one of their organization’s most difficult, complex, and time-consuming issues.

The pervasive issue of unplanned absence
Regardless of country, employee head count, or sector—from grocery to warehouse, convenience, or department stores—the challenges posed by unplanned absence are universally felt and can directly impact a store’s bottom line: Retailers surveyed acknowledge that at least one in 10 in-store labor hours budgeted is wasted due to staffing misalignment resulting from absenteeism.

“Imagine if companies were wasting 10 percent of their product, or losing 10% of their revenue. Retailers would immediately put in place a task force to solve the issue,” said Workforce Institute at Kronos board member Mark Wales, a leading retail industry advisor and global expert in next-generation workforce management. “However, with workforce management being a traditionally less-than-sexy topic, this flies under the radar and the consequences of unplanned employee absence, although severe, are far from being resolved at most organizations.”

This isn’t to say that retailers haven’t been working to get ahead of the absence curve. Particularly as the holiday shopping season draws near, it’s not uncommon for managers to proactively overschedule a busy shift in anticipation that associates may call out. Yet this attempt to address the problem can often lead to more issues: Without accurate and actionable data to inform when and where additional staff support will be needed, overscheduling can lead to wasted labor hours—both for managers and their staff, who ultimately feel underutilized and unchallenged.

On the flip side, managers who don’t overschedule run the risk of needing to fill vacant shifts on the fly. This causes unnecessary stress for store managers who find it challenging to deal with associates working additional shifts beyond their scheduled hours—especially if they incur overtime. The impact of filling these shifts on short notice also means that one in four (26%) retailers are working with staff that have the wrong skills or a lack of skills at least half the time. Not to mention, tapping into overtime and increasing individual workloads can swiftly impact morale of current employees—in fact, they’ve been found to be two of the three largest contributors to burnout.

Smart solutions for smarter workforce management
It remains challenging to identify the root causes of unplanned absence, and the study suggests retailers may not be doing all they can to address the issue. Findings reveal that only 55% of retailers worldwide have technology in place to help manage unplanned absence compared to three-quarters of retailers using automated technologies to track time and attendance (76%) and manage planned absence (73%). And although more than half (59%) of retailers worldwide believe scheduling technology has a positive impact on staff productivity, 28% are still using either spreadsheets or pen and paper to manage staff schedules.

Most retailers are embracing at least some workforce technology. But increased adoption, particularly of solutions that specifically manage unplanned absence, would enable more managers to identify and analyze stable schedules that promote strong teams, assign shifts based on associates’ preferred availability, and automate shift-swapping approvals to ensure real-time coverage for vacant shifts.

But there’s good news for retailers hungry for new technologies that can help solve their staffing issues. Not only do these solutions already exist, but they’re getting smarter. Recent innovations have delivered workforce management technology that can meet the expectations of workers who otherwise run their lives on their smartphones.

Retailers can provide their associates with friendly self-service solutions that support their needs for flexibility by empowering them to use those smartphones to request time off, swap a shift, or request a schedule change. Employees who can collaborate with their managers to select shifts that fit their needs are less likely to call out at the last minute. At the same time, those solutions can also capture the attendance patterns and labor insights managers need to effectively schedule their teams and drive sales.

Boosting both employee engagement and the bottom line
Solving the unplanned absence equation can significantly reduce operating costs. According to the U.S. Department of Labor, labor costs on average represent as much as one-fifth of retailers’ total revenue—but, in the survey, retail managers reported that a new absence and shift-swapping solution has the potential to reduce overall labor costs by nearly 3%. In addition, retailers worldwide are optimistic that an effective absence management solution could reduce unapproved absence rates by 18 percent on average.

The key is to empower employees with technology that enables them to manage their work schedules in a way that simultaneously supports their need for flexibility while still delivering the coverage and productivity required by their employers. Accurate and automated absence management technology can allow managers and teams to collaborate more effectively to maximize productivity and deliver an exceptional customer experience.

Now more than ever, retailers have an opportunity to deliver a differentiated customer experience by investing in technology that will enhance their associates experience. Associates who can work the hours they need while still attending to their lives outside of work are going to be more engaged, loyal, and effective at work. And they’re going to be the kind of ambassadors who’ll keep your customers coming back for more.

Joyce Maroney is executive director of The Workforce Institute at Kronos Incorporated, a think tank that helps organizations drive performance by addressing human capital management issues that affect both hourly and salaried employees.

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