Nordstrom
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Nordstrom launching new online category

BY Marianne Wilson

Nordstrom Inc. is upping its commitment to the environment.

The department store retailer said it is launching Sustainable Style, an online shopping category featuring products that are made from sustainably-sourced materials and manufactured in factories that meet higher social or environmental standards or that give back. The category features more than 2,000 items from 90 brands, ranging from Patagonia to Toms to Eileen Fisher.

“Nordstrom has a longstanding commitment to operating as a responsible company,” said Pete Nordstrom, co-president at Nordstrom. “I know our customers and employees will be excited and proud that we’re part of this new effort that will make tangible and meaningful progress in areas that are critical to the future success of our business, our communities and the environment.”

The initiative is part of Nordstrom’s commitment to the newly announced G7 Fashion pact, a coalition of global retailers convened by French President Emmanuel Macron at the annual G7 Summit in Biarritz, France. The group, whose other members include Nike, Gap Inc., H&M, Chanel, Kering and Armani, will work to minimize the environmental impacts that the fashion industry has across oceans, climate and biodiversity.

Nordstrom said it has made significant progress toward reducing its carbon footprint and conserving resources across its global supply chain by making systemic changes throughout its corporate structure to drive global good. In 2018, the company:

• Decreased energy intensity in its operations by 4.3%, which is part of a 17.1% reduction since 2014;

• Exceeded its paper reduction goal and diverted 28,100 tons of paper and corrugated cardboard from landfills;

• Helped customers donate 10.1 tons of clothing, shoes and accessories to give items a second life;

• Diverted 28,100 tons of paper and corrugated cardboard from landfills;

• Incorporated more responsible materials into its own Nordstrom Made products; and

• Minimized the amount of materials used to package and ship products.

“Nordstrom leads with the fundamental belief that we have a responsibility to leave the world better than we found it. In the fast-changing world of retail, it’s also essential to continually evolve our business not only to better meet customers’ needs and expectations, but also to support our communities and protect our environment,” said Gigi Ganatra, VP of corporate affairs and PR at Nordstrom. “It’s a responsibility Nordstrom takes seriously, and we’re proud of the progress we’ve made in reducing our carbon footprint and conserving resources across our global supply chain and we’re continuing to make this a top priority for the company.”

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