OfficeMax debuts smaller-store prototype targeting small businesses

BY Katherine Boccaccio

Naperville, Ill. — OfficeMax Inc. announced Monday the unveiling of a new format, OfficeMax Business Solutions Center, in downtown Milwaukee. The 5,000-sq.-ft. store is designed to serve small businesses with services, solutions and products to help local entrepreneurs grow their companies.

Located in The Shops of Grand Avenue, the new format replaces the previous OfficeMax store.

"With the launch of our new store, we are pleased to introduce a relationship-based retail service center focused on partnering with businesses to help them grow," said Ravi Saligram, president and CEO, OfficeMax.

Some of the services offered at the new concept include web hosting, customized web sites and cloud storage, as well as computer network setup, software installation and repair. OfficeMax offers business meeting space in the store and free Wi-Fi that allows customers to plug in and work. Employees even can help customers set up their websites.

The store also provides business card and sign printing, furniture and space planning, packaging and FedEx shipping, and document shredding. Products for sale include convertible laptops, smartphones, printers and shredders.


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