Report: High-end fashion brand ‘targets’ discounter in counterfeiting suit
Target is in hot water with high-end fashion brand Burberry.
British luxury fashion house Burberry Group is suing Target for trademark infringement for the use of Burberry’s iconic check print pattern, according to the Minneapolis StarTribune.
Burberry’s check pattern, which dates back to the 1920s, is a registered trademark. Burberry has sued a host of other retailers, including J.C. Penney, over the same issue.
According to the report, Burberry filed a lawsuit in the Southern District of New York last week. The document states that Target is selling products — ranging from scarves, eyewear, luggage and stainless-steel bottles — that have “close imitations or counterfeits of the Burberry check trademark.”
The luxury retailer said it issued a cease-and-desist letter to Target in early 2017, but that the discounter has continued to sell the products.
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