OPERATIONS

Report: Home goods retailer to accept digital wallet, Venmo

BY Deena M. Amato-McCoy

A new payment option will help Williams-Sonoma tap a new customer segment.

The home goods retailer will soon accept the peer-to-peer money-transferring service Venmo for bridal registry purchases. The digital wallet lets users make digital payments — or split payments with other users, according to ReCode.

The program, which will be a new service within Williams-Sonoma’s omnichannel strategy, will enable the home goods retailer to appeal to a new, more digitally savvy customer base. Williams-Sonoma will pay Venmo a processing fee to offer the service, the report said.

The program will be launched across all of Williams-Sonoma’s properties early next year.

To watch Venmo’s COO Mike Vaughan discuss the program, which was presented at Recode’s recent Code Commerce event in New York City, click here.

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