OPERATIONS

Restoration Hardware bolsters omnichannel payment capabilities

BY Dan Berthiaume

Restoration Hardware (RH) customers will have an easier time shopping and making payments across channels.

The luxury home furnishings retailer has selected Adyen as its omnichannel payments partner. The global Adyen platform will enable RH to process all major card brands, as well as accept local digital payment methods. The retailer will also be able to provide a consistent payment, and refund experience across all channels, while recognizing shoppers at checkout.

“We are thrilled to be selected by RH to help deliver that great unified commerce experience while also supporting the company in the U.S. and as it expands internationally,” said Kamran Zaki, president, Adyen North America. “Many U.S. retail brands rely on Adyen for their omnichannel payment processing needs to help streamline their operations as well as help better the experience for customers.”

RH is implementing the Adyen omnichannel payment solution as consumers increasingly expect a smooth, seamless shopping experience. Recent analysis from Boston Retail Partners (BRP) indicates that only 7% of retailers offer a shared omnichannel cart. Yet 56% of customers want access to a single cart to shop across channels and be able to reach their cart via phone, computer, or in the store.

In addition, according to the Tallwave Digital Payment Pulse Survey, 71% of all respondents had used a digital payment at least once in the previous six months. The survey also found that consumers of all ages utilize digital payments: respondents 19-24 only had the third-highest usage rate (76%). Consumers age 25-35 were most likely to have made a digital payment (80%), but Gen Xers and older millennials age 36-45 were right behind them in the second spot (79%).

Even older Gen Xers 46-55 had made a digital payment at almost the same rate as Gen Z (74%). And half of baby boomers 56 and up had made at least one digital payment in the past six months.

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