Survey: Nine-in-10 consumers plan holiday shopping in stores

BY Dan Berthiaume

San Francisco – Almost nine-in-10 (88%) consumers will shop in stores this holiday season, compared to 75% who will shop online and 16% who will shop via mobile device. A new Harris Interactive survey co-sponsored by Aerohive Networks and Euclid also shows that physical retailers still need to address consumer concerns regarding in-store holiday shopping.

Specifically, consumers are most concerned about crowds (42%), lines (29%), and out-of-stock items (15%) affecting their in-store holiday shopping this year.

"Online shopping will never replace the tactile feel of an in-store shopping experience,” said Scott Frymoyer, head of Euclid’s data insights team. “Until recently, the online retailer held a distinct data advantage over the brick and mortar world. Together with Aerohive, we want to provide physical retailers with the same data that their online counterparts use, while improving the benefits of being in a store. Our goal is to offer a better shopping experience to consumers and increase profitability in retailers.”


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