OPERATIONS

Target takes on rivals with free two-day shipping for holidays

BY Deena M. Amato-McCoy

Target is turning up the heat in the holiday delivery battle.

The discounter for the first time ever will offer free two-day shipping to all customers, with no minimum purchase and no membership requirement. The service, which will start Nov. 1 and end Dec. 22, will comprise “hundreds of thousands” of eligible items.

The program will complement Target’s same-day deliveries supported by its acquisition of Shipt — a service that is now available “in hundreds of markets” across 46 states, the retailer said. Meanwhile, the company’s Drive Up service will be available through nearly 1,000 stores by the end of October.

The news of more shipping options comes on the heels of Walmart’s plan to make “millions of items” sold on its marketplace eligible for free two-day shipping on orders over $35. The service, which also does not require a membership, will launch mid-November.

In addition to offering more shipping options this holiday season, Target is also expanding its gifting assortment. This year, the company is featuring more than 1,400 new and exclusive gifts, with most priced under $15.

In addition, nearly 500 locations have added 250,000 sq. ft. of additional space for toys.

“From same-day delivery with Shipt, Drive Up, Free 2-Day Shipping and more, no other retailer can match the convenient delivery options that Target will offer this season,” stated Target CEO Brian Cornell.

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