OPERATIONS

Teen apparel retailer eyes more fulfillment options in the new year

BY Deena M. Amato-McCoy

Rue21 wants to get merchandise into its online shoppers’ hands faster in 2019.

The teen apparel retailer is adding new fulfillment options, including buy-online, pickup in-store (BOPIS) as well as an order management (OM) solution and in-store associate training. Through a partnership with Kibo, Rue 21 is working with the cloud commerce provider to plan and deploy the solutions, build necessary integrations, and provide best practices for workflows, process adoption, and employee training.

The new OM solution also has inventory tracking capabilities, allowing the retailer to seamlessly integrate with its existing inventory and ERP systems. Since the OM system is cloud-based, Rue21 can more easily integrate new delivery options such as BOPIS, helping drive traffic into local stores. With increased in-store traffic, the company plans to launch programs incentivizing customers to make additional purchases. These new solutions will be live in early 2019.

The retailer’s overall goal is to use the scalable and flexible solution to match the e-commerce order management capabilities — and compete with — retail giants. For example, with advanced order routing rules, the OM system makes it easy to fulfill orders from the location that best suits the retailer’s business needs and delivers the optimal customer experience, according to Rue21.

“We selected Kibo because of the company’s strength in offering an out-of-the-box solution which minimizes implementation time, as well as the company’s collaborative approach for implementation and help in designing highly-effective process flows,” said Steve Lyman, senior VP of supply chain at Rue21. “We look forward to offering our shoppers a true omni-inventory experience and improving their shopping journey.”

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