OPERATIONS

The Vitamin Shoppe renews Revionics price optimization

BY Dan Berthiaume

North Bergen, N.J. – The Vitamin Shoppe has signed a multi-year renewal agreement for Revionics price optimization technology. Three years ago the Vitamin Shoppe implemented the Revionics price optimization platform in an effort to undertake a more strategic, data-driven approach to its pricing strategies and tactics.
The solution’s business intelligence reporting and user-friendly interface has contributed to significant recommendation adoption and, to date, the company is pleased with the results. Revionics’ price optimization process integrates internal and external data including competitive data, business rules and operational constraints with price image, strategic and financial objectives, enabling retailers to rapidly adapt their pricing strategies and tactics to changing shopper and competitor behavior.

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