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06/17/2020

Publix expanding GreenWise Market into new state

Marianne Wilson
Editor-in-Chief
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Publix Eats

Publix Super Markets is expanding its revamped organic and natural foods GreenWise Market store banner. 

The first GreenWise Market in the state of Georgia has opened, at the Sandy Plains Marketplace Shopping Center in Marietta. The first new-concept GreenWise Market opened in October 2018, in Tallahassee, Florida. To date, seven locations have opened, with two additional stores in Florida, in Odessa and Nocatee (Ponte Vedra), set to open this week.

In addition to showcasing unique local products, each GreenWise Market features a a mural created by a local artist. The 25,089-sq.-ft. Marietta store has a large-scale mixed media piece by Lillian Blades that was created with many different textiles and textures, including mirrors.   

“At GreenWise Market, customers can find a space to explore new flavors and learn new techniques and recipes from our associates,” said Publix President Kevin Murphy. 

“We’re excited to share our unique atmosphere and foods with our Atlanta community.”

GreenWise Market is a specialty, natural and organic store with a large selection of prepared foods made from organic and antibiotic-free ingredients. Foodies can find in-store smoked meats, in-house made sausages, burrito bowls and specialty charcuterie options. 

The stores are divided into “experience zones,” with names that include: 

  • CARES — vitamins, nutritional supplements, natural soaps and shampoos, and more;
  • CUTS — meats raised with no antibiotics or added hormones and sustainably-sourced seafood;
  • EATS — made-to-order meals and grab and go foods like handcrafted gourmet sandwiches and freshly baked pizza;
  • FINDS — a curated selection of wines and imported cheeses; and
  • POURS — a beverage area featuring locally roasted coffee or other selections to enjoy while shopping or relaxing at the bar.

Publix operates more than 1,200 grocery stores throughout seven states in the Southeast.