In addition, the retailer is offering the Ralph Lauren Digital Collection, exclusively available for purchase on Roblox, which allows users to customize their avatars with outfits they can try on and purchase at the “Polo Shops” within the experience. New looks, limited-edition accessories and surprise and delight bonus items will drop on a weekly basis, with drop dates to be announced by Ralph Lauren via its social media accounts.
Ralph Lauren is following up the August 2021 launch of “Ralph Lauren x Zepeto,” a digital apparel collection and thematic virtual world made available on the Zepeto global social networking and avatar simulation app. Ralph Lauren apparel is virtually represented in the digital world of Zepeto. Participating customers are provided with a personalized 3D avatar and can socialize with other users, as well as shop an assortment of over 50 digital apparel items.