Apple opens first South America store

Cupertino, Calif. – Apple opened its first South American store in Rio de Janeiro, Brazil on Feb. 15. Brazil is a leading global market for smartphones and media reports indicate more than 1,700 customers attended the opening of the store.



The new Apple store is located in the VillageMall upscale shopping center in the Rio de Janeiro borough of Barra da Tijuca. The store has a single floor, pavilion-style design with a curved glass exterior. The layout is split concept with one half of the store dedicated to product demo and the other half to sales and services. Apple already operates a Brazilian iTunes store.