Brandless takes its no-frills grocery and beauty concept to brick-and-mortar
A new online startup that sells ‘better-for-you’ groceries and other items — almost all priced at $3 — has set up shop in New York City.
The Brandless store, dubbed “pop-up with purpose,” is designed to offer an immersive and interactive experience that activates all the senses and also communicates the company’s social mission. It combine education and community connection with plenty of tasting and sampling. Located in the city’s trendy Meatpacking District, the store is open until November 4.
The pop-up includes a bamboo forest display that explains how tree-free paper goods can be made from sugarcane and bamboo grasses, and a fair-trade coffee bar that highlight the importance of supporting fair wages and safe working conditions for coffee farming communities. On display is Brandless’ entire product assortment across all categories, including non-GMO and organic food, clean and cruelty-free beauty products, non-toxic cleaners and home goods. Shoppers can also purchase a “Best of Brandless” bundle that has been specially curated and packed for New York.
In addition, Brandless’ purpose-driven mission is conveyed with interactive storytelling installations focused on giving back, practicing kindness and making a positive impact on communities. The company donates a meal in partnership with Feeding America every time someone makes a purchase on its web site. It will also donate one meal for every social post using #BrandlessLife throughout the duration of the pop-up.
“We want people to experience #BrandlessLife, which extends beyond the products to a movement centered on simple, fair prices,” said Tina Sharkey, co-founder and CEO of Brandless. “The NYC pop-up will not only embody the Brandless ethos, but will also bring our delicious goods and awesome products to life through tasting flight menus, a full tasting wall of non-GMO, organic and vegan snacks, a fair-trade coffee experience, a clean beauty lounge and so much more.”
Brandless launched in 2017. This summer, the company received $240 million Series C funding led by SoftBank’s Vision Fund, which valued Brandless at over $500 million.
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Target hits a store milestone
Target now has an outpost in all 50 states.
The discounter hit the milestone with the opening of a location in South Burlington, Vermont. The 60,000-sq.-ft., small-format store is near the University of Vermont, at University Mall. The space was formerly home to Bon-Ton.
The site is Target’s first small-format to offer the retailer’s complete array of fulfillment options, including an order pickup counter for online orders, drive up service for cars (as well as bikes and motorcycles, and same-day delivery shopped by Shipt. The space is designed to offers shoppers quick, stress-free trips with a curated assortment of food and beverages, college gear, home décor, apparel, health and beauty products and more, including a Starbucks.
In addition, the store features a number of sustainable features, including repurposing the existing retail space, waste composting, and efficient lighting and mechanical designs.
“We’ve listened closely to our partners and elected officials to understand what they wanted most from their local Target store, and tailored the experiences to serve local guests’ needs.” said Jim Hogan, group VP of Target’s New England stores.
The Vermont location is one of eight small-formats Target locations opening in October across the country, with a total of about 30 opening this year.
“We’re continuing our investments to open more small-format stores in urban centers, densely populated suburban neighborhoods and near college campuses where a full-size store won’t fit, reaching many new guests along the way,” Target stated.
Santana Row signs more fitness, restaurant and café tenants
One of America’s best retail experiences continues to get better.
Three new tenants have joined San Jose’s Santana Row, named by Chain Store Age as the No. 7 retail center experience in the nation this year.
Meso Modern Mediterranean and Barry’s Bootcamp recently signed ground floor leases in 700 Santana Row, a 319,000-sq.-ft., Class-A office and retail building under construction. Blue Bottle Coffee will open in Santana Row’s, Oak Tree Lounge – located in the heart of Santana Row, and nestled under a beautiful oak tree.
Barry’s Bootcamp – a popular fitness chain known for its high-energy interval workout – will open a 4,454-sq.-ft. studio in the summer of 2019.
The new Meso Modern Mediterranean restaurant concept is opening in the fall of 2019 and will offer “a French take on Mediterranean cuisine.”
Blue Bottle will open in spring of 2019 and will offer an indoor/outdoor cafe serving coffee and espresso, as well as a selection of food, including pastries, Liège waffles, toasts and more.
Owned by Rockville, Md.-based Federal Realty Investment Trust, Santana Row is a massive community hub featuring 1.7 million sq. ft. of retail, office, hotel and residential space. It includes over 50 shops, 30 restaurants, a boutique hotel and a movie theater.