Charlotte Russe
REAL ESTATE

Charlotte Russe – retail’s latest comeback kid

BY Dan Berthiaume

Specialty apparel retailer Charlotte Russe is back before a lot of customers may have had the chance to say goodbye.

YM Inc., new owner of Charlotte Russe, is re-launching Charlotte Russe retail outlets across the U.S., with five of 100 planned locations opening their doors today. Retail locations in Southland Center in Michigan, Cumberland Mall in Georgia, Willowbrook Mall in New Jersey, Park City Center in Pennsylvania, and Monmouth Mall in New Jersey are now open. Customers can also shop Charlotte Russe’s online store, charlotterusse.com, which re-launched June 3, 2019.

“We are thrilled to be bringing Charlotte Russe retail outlets back for customers who love the brand’s affordable on-trend fashions,” said Eric Grundy, CEO of YM Inc. “We are excited to be back and hiring. The brand is a great fit for our growth strategy and our mission to exceed customer expectations by delivering fast fashion at amazing value.”

YM, a Toronto-based clothing manufacturer which operates more than 560 stores across North America, purchased the Charlotte Russe brand in March when its parent company filed for bankruptcy. YM’s store banners include Urban Planet, Bluenotes, Urban Kids, West 49, Sirens, Suzy, and more.

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