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Coradino sees ‘new mall’ rising

5/10/2017

CEO Joe Coradino and PREIT are serious about recapturing vacant department store space and refilling it with new customer experiences.



Just weeks after the opening of a Legoland Discovery Center at its Plymouth Meeting Mall in the Philadelphia suburbs, PREIT announced it had executed a lease at that property with 5 Wits, a live-action entertainment concept that immerses people into one of three adventures: Tomb, Deep Space, or Drago’s Castle.



The high-end indoor cycling center Cyclebar opens next week at Plymouth Meeting, as well, and Dave & Busters this week signed on for a 24,000-sq.-ft. space at PREIT’s Capital City Mall in Harrisburg, Pennsylvania.



"The historic view of the mall, heavily reliant on apparel and traditional retail, has expired and a new model is rising,” Coradino observed.



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