REAL ESTATE

Dollar Tree hits important milestone

BY Marianne Wilson

Extreme value discounter Dollar Tree continues to expand its store network.

Dollar Tree is celebrating its 15,000th store opening this weekend with discounts and promotions at its Dollar Tree and Family Dollar stores, along with grand opening celebrations at select new stores across the country.

“We are excited to have reached this important milestone in our business and we continue to see the opportunity to grow our two strong banners, Dollar Tree and Family Dollar, into approximately 26,000 stores across North America,” stated Gary Philbin, president and CEO.

In related news, Dollar Tree has opened the doors to its 23rd distribution center, and another is on the way.  The centers will bolster Dollar Tree’s distribution network, which shipped and received more than 1.7 billion cases of merchandise in 2017.

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J.C. Penney to expand in Big Apple

BY Marianne Wilson

J.C. Penney is capitalizing on the growth of the New York City market.

The department store retailer announced the opening of a new location in Brooklyn, at Kings Plaza shopping center. The 75,000-sq.-ft. store, designed from the ground up for energy efficiency, will open on Aug. 10.

“The introduction of our second Brooklyn store at Kings Plaza underscores our commitment to growth in high-potential markets, reinforces our belief in the power of brick-and-mortar retail and speaks volumes about the vitality of this dynamic and bustling borough,” said Joe McFarland, executive VP and chief customer officer of J.C. Penney.

The new multi-level store displays vivid red Penney logos on its exterior. The interior features easy-to-navigate aisles, bright LED lighting and impactful graphics. In addition to the retailer’s full assortment of brands across apparel, bed and bath, kitchen and dining and home decor, the Kings Plaza store includes a full-service, 2,000-sq.-ft. Sephora, and a curated selection of kitchen and laundry appliances.

Energy Efficient: The Kings Plaza store furthers Penney’s efforts in energy conservation by being certified by the U.S. Environmental Protection Agency as “Designed to Earn the Energy Star.” The store will incorporate features such as:

• Energy-saving, long-lasting LED lighting throughout the store, as well as LED exterior signage.
• Occupancy sensors to automatically dim lighting in stockrooms, offices and restrooms for increased energy savings.
• A high-efficiency HVAC system within the store.
• Advanced controls that adjust lighting and temperatures to coincide with sales tasks, minimizing energy use.
• Water-saving plumbing fixtures that exceed code by more than 30 percent, including on-demand faucets and high-efficiency water closets.

Technology is integrated throughout the store. Shoppers using the J.C. Penney app can scan an item’s barcode to check prices, access product information, read customer reviews or look up an item’s availability online or at another nearby store. Plus, a digital wallet feature allows users to safely and conveniently store their credit cards, gift cards, coupons, J.C. Penney Rewards and more all in one place.

The location will also feature a dedicated jcp.com customer service desk, offering services such as in-store order pickup, free same-day pickup and the ability to process online returns and exchanges.

Penney has operated stores in New York since 1922, opening its first Brooklyn store location in 2014 at Gateway Center.

The opening of the new Penney store is part of a major redevelopment of Kings Plaza, the borough’s largest shopping center.

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Abercrombie teams up with lifestyle hospitality firm

BY Marianne Wilson

Abercrombie & Fitch’s newest partner is a lifestyle hospitality firm that develops, manages and operates cool boutique hotels, restaurants, and nightclubs.

The retailer has entered into an exclusive partnership with SBE to launch co-branded events and pop-up shops at select SBE properties. Additionally, members of Abercrombie’s loyalty program, will be rewarded with special benefits across the hospitality firm’s venues. (SBE’s global portfolio will include 25 hotels and some 170 restaurants, nightlife and entertainment venues by the end of 2018.)

The partnership will be brought to life in the coming months through a series of events, with the first held Monday night at the Mondrian Los Angeles. Attendees, including loyalty club members, had the opportunity to see and try the brand’s new denim collection.

Throughout the partnership, guests at sbe hotels will have select access to Abercrombie pop-up shops and exclusive offers. Members of the retailer’s loyalty program can enter to win VIP access to grand openings and other cultural events at sbe properties.

“We are excited to partner with sbe to bring unique experiences to our shared target demographic,” said Stacia Andersen, brand president of Abercrombie & Fitch. “With its global presence, its dedication to its guests, and its strong track record of creating immersive experiences, sbe is a great fit for our brand and together, we look forward to creating authentic, innovative events for our customers.”

The partnership comes on the heels of another new initiative by Abercrombie to get closer to its customers. The retailer will open two college stores in August, with one at Gateway-University District near Ohio State University, and the other at University Village near the University of Southern California. The stores will be less than half the size of a traditional Abercrombie’s, with technology that will allow customers to shop the retailer’s full selection.

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