Food Lion completes major store revamp initiative
Food Lion has rolled out its “Easy Fresh and Affordable” branding campaign to its 162 stores in the Raleigh, North Carolina market. The $250 million initiative included full store remodels, price investments and training of associates.
"On the anniversary of our four decades in the market,” said Food Lion president Meg Ham, “we spent the year making significant investments in our stores, our customers, our associates and our community to offer a new grocery shopping experience where customers can easily find fresh, quality products at affordable prices every day, delivered with caring, friendly service every time they shop."
The remodeled stores include new features designed to make shopping and saving easier for customers. The company also expanded its product selection with thousands of new items, and also lowered prices throughout the store.
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