German discount grocery chain heads East
Lidl is set to open its first store in New Jersey.
The discount grocer will open a store in Vineland, on Nov. 16. It's one of Lidl's first locations beyond the Southeast, where it made its U.S. debut in June.
The company will open several other locations on Nov. 16, including Winston-Salem, N.C.; Raleigh, N.C.; and Virginia Beach, Va. Lidl is developing stores in at least six New Jersey counties, including Atlantic, Burlington, Camden, Cumberland, Gloucester and Monmouth, according to NJ.com.
In other news, starting Nov. 2, Lidl will roll out premium seasonal products. Every Thursday and Monday, Lidl will bring in 200-plus premium food and wine products, and more than 300 holiday decorations and gift items.
Lidl operate over 10,000 stores in 27 countries.
The discount grocer will open a store in Vineland, on Nov. 16. It's one of Lidl's first locations beyond the Southeast, where it made its U.S. debut in June.
The company will open several other locations on Nov. 16, including Winston-Salem, N.C.; Raleigh, N.C.; and Virginia Beach, Va. Lidl is developing stores in at least six New Jersey counties, including Atlantic, Burlington, Camden, Cumberland, Gloucester and Monmouth, according to NJ.com.
In other news, starting Nov. 2, Lidl will roll out premium seasonal products. Every Thursday and Monday, Lidl will bring in 200-plus premium food and wine products, and more than 300 holiday decorations and gift items.
Lidl operate over 10,000 stores in 27 countries.