Golf retailer increasing store count

BY Marianne Wilson

A retailer that specializes in premium golf club-fitting services is looking to increase its store footprint.

Club Champion said that it plans to open a minimum of 30 stores during the next two years. The Highland Park, Ill.-based retailer, which sells such brands as Callaway, TaylorMade and PING, is about to open its 38th store.

In addition to fittings and selling golf clubs, Club Champion also offers complete club building, customization, and repair services, including re-shafting, re-gripping, wedge grinding, swing weighting, loft and lie adjustments, face angle adjustments, and custom stamping and painting services.

Club Champion targets locations with a heavy saturation of golfers. The typical store footprint is approximately 3,000-sq.-ft., and includes fitting bays equipped with TrackMan launch monitors, SAM PuttLab, build shop and an extensive equipment wall. The store features over 35,000 hittable head and shaft combinations.


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