REAL ESTATE

Indochino is ready to play ball—in the Big Apple

BY Marianne Wilson

Made-to-measure men’s clothing retailer Indochino is increasing its presence in New York in more ways than one.

The company will open its third location in Manhattan in late spring, a 1,700-sq.-ft. space on Madison Avenue. A digitally-native brand, Indochino opened its first permanent retail space in fall 2015 and has since expanded to 22 locations. It was recently honored with Chain Store Age’s 2018 Breakout Retailers Award.

“We are proud that we’ve secured a prime corner on 51st and Madison as our third Manhattan location, and the crown jewel of our virtual inventory, appointment based retail network,” said Indochino CEO Drew Green. “New York is the epicenter of the international business community and opening a Flagship on Madison Avenue marks a long term investment in our largest market. We fully expect Indochino to make up 15% of all sales in 2018.”

In addition, Indochino announced it is entering into a multi-year sponsorship as the “Official Made to Measure Suit” of the New York Yankees. The retailer’s branding will appear in Yankee Stadium signage and there will be a series of prominent activations in the stadium and in Indochino’s retail locations as well as via Yankees digital and social channels.

There will also be exclusive fittings for premium season ticket holders, a Yankees themed in-store event and a “Measuring Moments” social media campaign. Yankees shortstop Didi Gregorius will be featured in the promotions.

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