REAL ESTATE

J.C. Penney to expand in Big Apple

BY Marianne Wilson

J.C. Penney is capitalizing on the growth of the New York City market.

The department store retailer announced the opening of a new location in Brooklyn, at Kings Plaza shopping center. The 75,000-sq.-ft. store, designed from the ground up for energy efficiency, will open on Aug. 10.

“The introduction of our second Brooklyn store at Kings Plaza underscores our commitment to growth in high-potential markets, reinforces our belief in the power of brick-and-mortar retail and speaks volumes about the vitality of this dynamic and bustling borough,” said Joe McFarland, executive VP and chief customer officer of J.C. Penney.

The new multi-level store displays vivid red Penney logos on its exterior. The interior features easy-to-navigate aisles, bright LED lighting and impactful graphics. In addition to the retailer’s full assortment of brands across apparel, bed and bath, kitchen and dining and home decor, the Kings Plaza store includes a full-service, 2,000-sq.-ft. Sephora, and a curated selection of kitchen and laundry appliances.

Energy Efficient: The Kings Plaza store furthers Penney’s efforts in energy conservation by being certified by the U.S. Environmental Protection Agency as “Designed to Earn the Energy Star.” The store will incorporate features such as:

• Energy-saving, long-lasting LED lighting throughout the store, as well as LED exterior signage.
• Occupancy sensors to automatically dim lighting in stockrooms, offices and restrooms for increased energy savings.
• A high-efficiency HVAC system within the store.
• Advanced controls that adjust lighting and temperatures to coincide with sales tasks, minimizing energy use.
• Water-saving plumbing fixtures that exceed code by more than 30 percent, including on-demand faucets and high-efficiency water closets.

Technology is integrated throughout the store. Shoppers using the J.C. Penney app can scan an item’s barcode to check prices, access product information, read customer reviews or look up an item’s availability online or at another nearby store. Plus, a digital wallet feature allows users to safely and conveniently store their credit cards, gift cards, coupons, J.C. Penney Rewards and more all in one place.

The location will also feature a dedicated jcp.com customer service desk, offering services such as in-store order pickup, free same-day pickup and the ability to process online returns and exchanges.

Penney has operated stores in New York since 1922, opening its first Brooklyn store location in 2014 at Gateway Center.

The opening of the new Penney store is part of a major redevelopment of Kings Plaza, the borough’s largest shopping center.

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